Propose targets, develop and implement integrated marketing campaigns (IMC) aligned with business priorities, brand, and customer needs; work closely with product, KOLs, and community teams to execute campaigns and deliver results.
Manage the execution of IMC mix including content marketing (social media, copywriting, art direction, video production, and influencer activities); optimize and repurpose marketing content across social media channels.
Drive product and campaign awareness and engagement, manage brand media channels and ensure campaigns are delivered on time and within budget.
Use analytics to measure campaign success, improve brand awareness, and apply learnings to future launches.
Manage and oversee a marketing team across different verticals (KOLs, Community, Branding, Social Media, etc.).
Stay updated on local gaming and pop culture trends to infuse creativity and relevance into marketing content and develop targeted, localized strategies for the Philippines.
Job Requirements
Bachelor's degree in Marketing, Communications, Advertising, Business, or any related field.
Minimum 3+ years of experience and proven records in end-to-end IMC Marketing, and minimum 2 years of experience leading a marketing team, preferably in the gaming industry.
Proven excellence in managing complex projects, including critical paths, risk logs, and asset QA.
Strong ability to align and collaborate with cross-functional stakeholders across Product, Creative, and Legal teams.
Demonstrated ability to independently originate communication/action concepts with clear end-states, build work-back plans, and lead cross-functional teams to successful delivery.
Strong understanding of communications, marketing, and brand performance metrics (e.g., reach, SOV, ER, CTR, CVR, revenue/ROAS, brand health).
Highly logical and analytical thinker with a curious mindset, constantly exploring and applying industry best practices.
Proven ability to manage tasks in an organized manner and consistently deliver results under pressure.
Comfortable working with data, including funnel math, lift tests, and interpreting basic dashboards to inform decisions is a plus.
Familiar with the trends, behaviors and habits of Filipinos and the gaming population locally.
Physically based in the Philippines.
Excellent written and verbal communication skills in English and Tagalog.
Comfortable in leveraging AI tools (e.g., generative AI, automation tools, data analysis assistants) to enhance productivity, support analysis, and improve decision-making workflows.
