Role Objective
We're building a life coaching brand that cuts through the noiseand we need someone to make sure our YouTube content does the same. As our YouTube Growth & SEO Strategist, you won't just upload videos. You'll engineer visibility, optimize for discovery, and build a system that turns content into connection and subscribers into future clients.
You'll own the end-to-end YouTube growth stack: SEO, uploads, performance reviews, and weekly optimizations. This is an embedded, long-term rolenot a freelance tasker or consultant.
What You'll Own:
- Subscriber growth from zero to 1K+ and beyond
- SEO discoverability Top 10 ranking on at least 5 niche keywords
- Audience-to-lead flow video CTAs that feed into email, community, or sales funnel
- Performance insight loops Monthly reporting with actions tied to metrics
- Publishing pipeline A repeatable system for keyword > topic > video > publish > optimize
- Your Success Metrics (First 90180 Days)
- Channel fully optimized (profile, banner, tags, metadata) within 30 days
- 5+ keyword phrases ranking in YouTube's top 10 by Day 60
- +30% increase in organic views and retention by Day 90
- Clear monthly reporting loop established and iterated on by Day 120
- 1K engaged subscribers reached by Day 180
Who You Are:
- You've grown YouTube channels (especially personal brands or creators) from scratch or scaled up significantly
- You have worked with coaches, creators, or personal brands
- You understand YouTube SEO, CTR, retention and how to move people to a sales action.You get YouTube's algorithm, from metadata to momentum. YOU
- You're both strategic and executionalyou don't wait for a team of editors or designers to make moves
- You understand how content connects to business goals: audience trust, brand visibility, and lead gen
- You're energized by performance data, but obsessed with clarity and systems
- Tools You've Used (or Can Learn Fast)
- VidIQ, TubeBuddy, YT Studio Analytics
- Google Trends, Ubersuggest
- (Bonus) Notion, Airtable, Descript, Canva
