At Afterglow Events and Product Management Consultancy Inc., we create the best events and experiences for your brand. We love working with companies who are committed to making a difference, and we're dedicated to helping you get there.
At Afterglow, we believe that your brand's success is our mission. That's why we offer a full suite of services to help you reach your goals.
We offer digital marketing expertise that covers a wide range of services, including social media management, content marketing, email campaigns, pay-per-click (PPC) advertising, and search engine optimization (SEO). We harness the power of the digital realm to connect your brand with your ideal customers.
Our branding and design team designs compelling brand identities that shine through every piece of marketing collateral. From logo design to brand messagingand everything in betweenwe make sure your personality shines through every piece of creative collateral you produce.
Our creative team dreams up innovative and captivating campaigns that drive engagement with your audience. We think outside the box to create memorable experiences for them.
Data-driven decisions lead to successful outcomes; that's why we conduct in-depth market research to understand your target audience, competitors, and industry trends before creating well-informed strategies for each campaign or project you entrust us with.
The Role
Strategy Development
Your responsibilities will include:
- Create and execute comprehensive Facebook advertising strategies that are geared towards driving sales and maximizing return on investment (ROI).
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives, ensuring consistency in messaging and brand representation.
Campaign Management
- Develop and manage end-to-end Facebook advertising campaigns, including audience targeting, ad creative development, budget allocation, and bidding strategies.
- Constantly monitor and optimize campaigns based on key performance indicators (KPIs) such as conversion rates (conversion of inquiries to sales).
Audience Targeting
- Conduct thorough audience research to identify and define segments that are most likely to convert into paying customers.
- Utilize audience insights to refine targeting parameters and improve campaign reach and relevance.
Ad Creatives And Copywriting
- Collaborate with designers and copywriters to create compelling ad creatives that effectively communicate product benefits and drive action.
- Continuously experiment with different ad formats, visuals, and copy elements to optimize campaign performance.
A/B Testing and Optimization: (A/B Testing lets you compare two versions of an ad strategy by changing variables such as ad images, ad text, audience or placement. We show each version to a segment of your audience and ensure nobody sees both, then determine which version performs best.)
- Implement rigorous A/B testing methodologies to compare and optimize various campaign elements, including ad headlines, visuals, ad copy, and calls-to-action.
- Use data-driven insights to iterate and improve campaign components for enhanced results.
Budget Management
- Monitor and manage advertising budgets to ensure efficient allocation of resources and adherence to overall campaign goals.
- Adjust budgets as needed based on campaign performance and sales objectives.
Performance Reporting
- Prepare regular reports detailing campaign performance, key metrics, and insights.
- Present findings to stakeholders, providing recommendations for future campaigns and strategies.
Ideal Profile
- Experience in Facebook advertising, with a specific focus on driving sales and revenue growth.
- Strong understanding of digital marketing principles, particularly in the context of Facebook's advertising ecosystem.
- Proficiency in leveraging Facebook Ads Manager and related tools to create, manage, and optimize campaigns.
- Data-driven mindset with the ability to analyze and interpret campaign performance metrics.
- Excellent communication and collaboration skills to work effectively within cross-functional teams.
- Creative thinking and problem-solving abilities to devise innovative solutions that resonate with target audiences.
- Familiarity with A/B testing methodologies and an eagerness to experiment with new ideas.
- Knowledge of industry trends and updates in the social media and advertising landscape.
What's on Offer
- Attractive Salary & Benefits
- Work alongside & learn from best in class talent
- Strong opportunities to progress your career
