Fashion PR Manager

Description

The Fashion PR Manager will be responsible for developing and executing impactful public relations plans to enhance SM Fashion's visibility, reputation, and desirability within the competitive local fashion landscape. This role requires a strong understanding of the fashion industry, media relations, and creative storytelling. The ideal candidate is a proactive, results-oriented individual with excellent communication and interpersonal skills.

Responsibilities

Develop and execute comprehensive PR strategies: Aligned with brand objectives, develop and implement PR campaigns across various channels, including traditional and digital media, influencer marketing, and celebrity relations.

Media Relations: Build and maintain strong relationships with key media contacts (journalists, editors, stylists, vloggers) in fashion publications, online platforms, and broadcast media. Secure media coverage in relevant outlets through press releases, media pitches, and exclusive interviews.

Influencer Marketing: Identify and cultivate relationships with influential figures (fashion KOLs, social media personalities, stylists) to amplify brand messaging and reach target audiences.

Event Planning and Management: Plan and execute high-profile events such as fashion shows, press presentations, and trunk shows to showcase the brand and build brand awareness.

Brand Monitoring: Track media coverage, analyze campaign performance, and generate reports to measure the effectiveness of PR efforts.

Stay abreast of industry trends: Continuously monitor industry trends, competitor activities, and emerging media channels to identify new opportunities for brand visibility.

Skills and Qualifications

• Bachelor's degree in Public Relations, Journalism, Communications, Marketing, or a related field.
• Minimum of five (5) years of professional experience in public relations, preferably within the fashion industry.
• Proven track record of securing high-quality media coverage in top-tier publications.
• Excellent written and verbal communication skills, with the ability to craft compelling press releases, media pitches, and presentations.
• Strong interpersonal and relationship-building skills with the ability to build and maintain strong relationships with media contacts, influencers, and internal stakeholders.
• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
• Strong understanding of digital media landscape, including social media platforms, influencer marketing, and content marketing.
• Strong analytical and problem-solving skills with the ability to analyze data, identify trends, and develop effective solutions.
• A proactive and results-oriented individual with a strong work ethic and a passion for achieving success. Knowledge of social media analytics and reporting tools.