Facebook Ads Specialist

About Us

Apple SEO helps local service businesses grow through SEO, Google Business Profile optimization, Local Services Ads, Google Ads, and website builds. We're looking for a Facebook Ads Specialist to help our clients turn Meta campaigns into quality leads.

What You'll Do

• Build, launch, and optimize Facebook and Instagram lead generation campaigns across multiple client accounts
• Improve cost per lead while keeping lead quality high
• Set up and maintain Meta Pixel, Conversions API, and lead forms
• Create and test ad creative and copy (images, carousels, video)
• Run A/B tests and use the data to guide budget and targeting decisions
• Review lead quality in our CRM so campaigns are judged on results, not just lead count
• Report on performance in clear terms clients can understand
• Stay current on Meta platform and policy changes
• Work closely with our client relationship team to keep campaigns aligned with each client's goals

What We're Looking For

• 1-3 years of hands-on experience in Meta Ads Manager running lead generation campaigns
• Experience managing multiple accounts or clients at the same time
• Strong understanding of tracking, including Pixel and CAPI
• Data driven, detail oriented, and proactive
• Clear, friendly communicator
• Available to work mostly EST hours
• Looking for a full time, long term role

Bonus Points

• Experience with local or home service businesses
• GoHighLevel or similar CRM experience