F&B Marketing Director
F&B Marketing Director
Michael Page- Posted 15 hours ago
- Be among the first 10 applicants
Job Description
- Opportunity to build and establish new concepts
- Competitive compensation package
A growing multinational upscale food and beverage brand looking to strengthen its presence in the Philippines.
Job Description
- Lead the overall marketing and communications strategy across all group brands, driving revenue growth, guest covers, average spend, and repeat customer revenue.
- Define and protect brand positioning, identity, and portfolio strategy for each concept while maintaining a cohesive group brand narrative and premium market perception.
- Develop and execute commercial growth initiatives, including daypart optimization, corporate partnerships, private dining programs, and guest acquisition strategies.
- Lead public relations, media relations, influencer partnerships, and reputation management to strengthen brand visibility and market leadership.
- Drive CRM, guest retention, and loyalty strategies through data-driven customer segmentation, personalized engagement, and cross-brand marketing initiatives.
- Oversee paid and organic marketing channels, marketing budgets, and performance analytics to ensure strong return on investment and actionable commercial insights.
- Build, lead, and develop the marketing team and external agency partners, ensuring high standards of execution across campaigns, content, communications, and brand initiatives.
A Successful Marketing Director Should Have
- Minimum 8 years of marketing experience within hospitality, F&B, luxury, lifestyle, or consumer-facing brands, with at least 3 years in a leadership role overseeing multiple brands or business units.
- Proven expertise in developing and executing marketing strategies.
- Excellent analytical skills to interpret market data and optimise campaigns.
- Experience in managing and leading a marketing team effectively.
- Solid knowledge of digital marketing tools and platforms.
- Strong collaboration and communication skills to work with cross-functional teams.
- Competitive salary ranging from PHP 200,000 to PHP 250,000 monthly.
- Permanent role within the food and beverage industry.
Quote job ref: JN-102026-7117380
More Info
Key Skills
Personalized engagement
Influencer partnerships
Data-driven customer segmentation
Organic marketing channels
Cross-brand marketing
Digital marketing tools and platforms
