F&B Marketing Director

Fresher

PHP 2,400,000 - 2,401,000 per month

Job Description

A growing multinational upscale food and beverage brand looking to strengthen its presence in the Philippines.

Lead the overall marketing and communications strategy across all group brands, driving revenue growth, guest covers, average spend, and repeat customer revenue.
Define and protect brand positioning, identity, and portfolio strategy for each concept while maintaining a cohesive group brand narrative and premium market perception.
Develop and execute commercial growth initiatives, including daypart optimization, corporate partnerships, private dining programs, and guest acquisition strategies.
Lead public relations, media relations, influencer partnerships, and reputation management to strengthen brand visibility and market leadership.
Drive CRM, guest retention, and loyalty strategies through data-driven customer segmentation, personalized engagement, and cross-brand marketing initiatives.
Oversee paid and organic marketing channels, marketing budgets, and performance analytics to ensure strong return on investment and actionable commercial insights.
Build, lead, and develop the marketing team and external agency partners, ensuring high standards of execution across campaigns, content, communications, and brand initiatives.

A successful Marketing Director should have:

Minimum 8 years of marketing experience within hospitality, F&B, luxury, lifestyle, or consumer-facing brands, with at least 3 years in a leadership role overseeing multiple brands or business units.
Proven expertise in developing and executing marketing strategies.
Excellent analytical skills to interpret market data and optimise campaigns.
Experience in managing and leading a marketing team effectively.
Solid knowledge of digital marketing tools and platforms.
Strong collaboration and communication skills to work with cross-functional teams.