Events Marketing Specialist

MAIN TASK

Strategically plan, execute, and promote events hosted by the hotel, creating memorable experiences that drive customer engagement and contribute to revenue growth.

EDUCATION ESSENTIALS

Graduate of Marketing/Advertising or related field

LEARNED EXPERIENCE

• Event Marketing Expertise: With the guidance of the events manager, develop and implement event marketing strategies to maximize attendance and enhance the overall event experience.
• Creative Flair: Bring creativity to event promotions, collateral, and engagement initiatives.
• Digital Marketing Proficiency: Utilize digital platforms to effectively promote events and engage with target audiences.
• Communication Skills: Clearly convey event details and unique offerings to attract and captivate guests.

SKILLS AND CREATIVE ESSENTIALS

1. Customer-Centric Focus: Understand and anticipate guest preferences to create events that resonate with the target audience.
2. Collaborative Spirit: Work seamlessly with event planning teams, sales, and marketing colleagues to align efforts.
3. Adaptability: Stay attuned to changing event trends and guest preferences, adjusting strategies accordingly.
4. Detail-Oriented: Ensure meticulous planning and execution of events to deliver seamless and memorable experiences.

PERSONALITY AND TALENTS: Strategic, Detail-oriented, Collaborative, Service-focused

KEY RESPONSIBILITIES

1. Event Marketing Strategy: Contribute to the development and enhancement of event marketing strategies aligned with the hotel's overall objectives.
2. Campaign Management: Plan and execute marketing campaigns for various hotel events, ensuring maximum visibility and attendance.
3. Content Creation: Develop engaging content for event promotions across various channels, including social media and email marketing.
4. Digital Presence: Optimize online presence through effective use of social media, website, and other digital platforms to promote events.
5. Collaboration with Event Planning Teams: Work closely with event planning teams to showcase unique features, themes, and offerings.
6. Market Research: Stay informed about event trends, competitor activities, and guest preferences to inform marketing strategies
7. Budget Management: Efficiently manage the events marketing budget to maximize ROl and achieve business objectives.

KEY DUTIES

1. Event Promotion: Create and implement strategies to promote various events for the hotel to bring foot traffic and revenue.
2. Social Media Management: Oversee event-related social media accounts, ensuring consistent and engaging content.
3. Collateral Development: Work with brand marketing and creative teams to create visually appealing event marketing materials.
4. Guest Engagement Initiatives: Implement initiatives to engage with potential attendees, such as exclusive invitations and promotions.
5. Guest Feedback Analysis: Monitor event reviews and feedback, utilizing insights to enhance future event experiences.
6. Performance Analytics: Use data analytics to measure the effectiveness of event marketing campaigns and adjust strategies accordingly.