The Events & Trade Marketing Assistant Manager is responsible for driving end-to-end execution of events, activations, and trade marketing initiatives across the Maxicare Group — Maxicare (HMO), MaxiHealth (Clinics), and MaxiLife (Life Insurance).
This hybrid role ensures strong on-ground brand presence, channel activation, and lead generation , supporting business growth through high-impact campaigns across key touchpoints such as Primary Care Clinics (PCCs), retail partners, corporate accounts, and community activations.
Key Responsibilities
- Events & Activations Management
- Lead planning and execution of internal and external events (product launches, activations, sponsorships, corporate events)
- Manage full lifecycle: concept, budget, logistics, on-site execution, and post-event reporting
- Ensure alignment with brand strategy and marketing objectives
- Trade Marketing & Channel Activation
- Develop and execute trade marketing programs to drive visibility, lead generation, and conversion
- Deploy POSM (point of sale materials), booth setups, and QR-driven campaigns across PCCs, retail, and partner channels
- Collaborate with Sales and Business Development to align activations with revenue targets
- Identify high-potential locations and optimize localized campaigns
- Project & Stakeholder Management
- Serve as central coordinator across Marketing, Sales, HR, and external partners
- Manage timelines, budgets, vendors, and agency deliverables
- Ensure compliance with procurement and financial processes
- Brand Experience & Execution Excellence
- Ensure consistent, high-quality brand experience across all on-ground executions
- Oversee implementation of branding, customer engagement, and experiential elements
- Drive innovative activation formats to enhance customer interaction and lead capture
- Performance Tracking & Reporting
- Monitor KPIs such as leads generated, conversion rates, and ROI
- Prepare post-activity reports and actionable insights for optimization
- Maintain accurate documentation of budgets, assets, and campaign results
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- 3–5 years experience in events management, trade marketing, or brand activations
- Strong project management, coordination, and vendor management skills
- Data-driven with ability to track and optimize campaign performance
- Excellent communication skills (English and Filipino)
- Creative, detail-oriented, and capable of managing multiple projects
Other Requirements
- Willing to travel and be deployed nationwide for activations and on-ground execution
- Able to work under pressure and meet tight timelines
STANDARD RESPONSIBILITY STATEMENTS
- Strives to embody, commits to support, and deliver the quality policy, objectives and initiatives of the organization;
- Communicates, engages, directs, and supports people to contribute to the Governance & Resilience effectiveness;
- Demonstrates commitment to customers by ensuring applicable statutory and regulatory requirements are determined, understood and consistently met;
- Abides by the Governance & Resilience policies and procedures for the effective management and control of its processes; and
- Promotes and utilizes the Process Approach and Risk-based Thinking at work.
- Performs other RELATED functions that may be assigned BY THE IMMEDIATE SUPERIOR
