Event Manager

Job Summary

We are looking for a creative, organized, and hands-on Events Manager to lead the planning and execution of the Company's marketing and brand events. The role will be responsible for developing event concepts, managing event logistics and budgets, coordinating with agencies and suppliers, and ensuring that all events effectively represent the Company's brands and marketing objectives.

The ideal candidate has strong project management and communication skills, a creative mindset, and proven experience in marketing events, brand activations, product launches, and other customer-facing brand experiences. Automotive industry experience is an advantage.

Key Responsibilities

1. Marketing & Brand Events

• Plan, organize, and execute marketing and brand events aligned with the Company's marketing strategy and objectives.
• Develop creative event concepts, themes, programs, and customer experiences.
• Manage events from conceptualization and planning through execution and post-event evaluation.
• Ensure all events are consistent with the Company's brand identity and guidelines.

2. Product Launches & Brand Activations

• Lead the execution of product and vehicle launches, brand activations, roadshows, exhibitions, mall activations, test-drive events, and other marketing activities.
• Coordinate with the Marketing and Brand teams to ensure consistent brand messaging and presentation.
• Develop engaging event experiences that increase brand awareness, customer engagement, and product visibility.

3. Event Planning & Execution

• Prepare event concepts, timelines, programs, budgets, production requirements, and event checklists.
• Coordinate with event agencies, production companies, suppliers, venues, talents, hosts, media, and other external partners.
• Conduct venue inspections and ensure all event requirements are properly prepared.
• Oversee on-site event execution and resolve operational concerns during the event.

4. Agency & Supplier Management

• Coordinate, and manage event agencies, suppliers, contractors, production teams, and other service providers.
• Ensure deliverables are completed according to agreed requirements.
• Monitor supplier performance and ensure quality and timely delivery.

5. Budget Management

• Prepare and monitor event budgets based on approved marketing plans.
• Ensure events are executed within the approved budget.
• Monitor event-related expenses and ensure proper documentation and liquidation.
• Identify opportunities to maximize event impact while maintaining cost efficiency.

6. Marketing Coordination

• Work closely with the Marketing, Brand, Sales, and other relevant teams to ensure alignment of event activities with overall marketing campaigns.
• Coordinate event-related materials, branding, production requirements, and promotional activities.
• Support media, influencer, and other marketing partnerships when required.

7. Post-Event Evaluation

• Prepare post-event reports covering event execution, attendance, expenses, results, and key learnings.
• Monitor event KPIs and evaluate the effectiveness of marketing events.
• Provide recommendations to improve future events and brand activations.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Event Management, or a related field.
• 5–10 years of experience in marketing events, brand activation, event management, or a related role.
• Proven experience in organizing product launches, brand activations, roadshows, exhibitions, mall events, media events, or other marketing events.
• Strong project management and organizational skills.
• Excellent communication, presentation, and interpersonal skills.
• Strong agency, supplier, and stakeholder management skills.
• Creative, proactive, detail-oriented, and hands-on.
• Able to manage multiple projects and work under tight deadlines.
• Proficient in Microsoft Office and relevant event/project management tools.
• Willing to travel and work on weekends or outside regular working hours when required for events.
• Automotive industry experience is an advantage, particularly experience with vehicle launches, automotive brand activations, roadshows, exhibitions, or test-drive events.