EVENTS & TRADE MARKETING OFFICER
Business Unit: Corporate Marketing
Level: Officer
Reports to: Events & Trade Marketing Assistant Manager
Job Purpose
The Events & Trade Marketing Officer supports the Maxicare Group—Maxicare, MaxiHealth, and MaxiLife—by managing assigned events, activations, sponsorships, and trade marketing programs from planning through post-activity evaluation.
The role helps strengthen brand visibility, generate customer engagement and leads, and ensure consistent execution across clinics, corporate accounts, retail partners, and community channels.
Key Responsibilities
- Events and Activations
- Manage assigned events such as product launches, conferences, townhalls, wellness activities, sponsorships, partner engagements, and community activations.
- Develop project timelines, work plans, budgets, and logistical requirements.
- Coordinate event venues, suppliers, agencies, production teams, and internal stakeholders.
- Supervise on-site setup, program execution, manpower, and dismantling.
- Prepare post-event reports, documentation, budget reconciliation, and recommendations.
- Trade Marketing Execution
- Implement trade marketing programs designed to increase brand visibility, customer engagement, lead generation, and conversion.
- Coordinate the production and deployment of booths, point-of-sale materials, merchandising assets, directional signage, and other campaign materials.
- Support localized marketing programs for Maxicare Clinics, corporate accounts, retail partners, and other distribution channels.
- Work with Sales, Business Development, Clinic Operations, and other teams to address market and channel requirements.
- Project and Vendor Management
- Manage project schedules, deliverables, approvals, and budgets for assigned activities.
- Coordinate supplier sourcing, quotations, procurement requirements, contracts, and payment documentation.
- Monitor supplier performance and ensure deliverables meet agreed specifications, timelines, and brand standards.
- Identify operational risks and recommend solutions to keep projects on track.
- Brand Experience and Compliance
- Ensure that all events and trade materials follow the Maxicare Group's brand guidelines.
- Help deliver a consistent and positive customer experience across all on-ground activities.
- Coordinate necessary internal approvals, permits, and compliance requirements.
- Performance Monitoring
- Track attendance, leads, inquiries, conversions, engagement, and other relevant activity metrics.
- Consolidate field feedback and identify opportunities to improve future programs.
- Support the evaluation of campaign effectiveness and return on investment.
Qualifications
- Bachelor's degree in Marketing, Communications, Events Management, Business Administration, or a related field.
- At least 2–3 years of experience in events, trade marketing, brand activations, retail marketing, or a related role.
- Experience managing suppliers, budgets, logistics, and on-ground execution.
- Strong project management, coordination, communication, and negotiation skills.
- Detail-oriented, resourceful, and capable of managing multiple projects simultaneously.
- Comfortable working on-site, during weekends, or beyond regular office hours when required by events.
- Proficient in Microsoft Office or Google Workspace; familiarity with project management and reporting tools is an advantage.
