About the Role
This is a pure offline channel-building role — your mission is to take eufy baby products from near-zero offline distribution to nationwide shelf presence across the Philippines. You will manage both Key Account (KA) and Independent Retail / Distributor (IR) channels.
Unlike traditional consumer electronics, the channel mix is completely different: your customers are baby specialty stores, department store baby sections, drugstore chains, hospital gift shops, and parenting boutiques — not 3C stores. The eufy brand already has strong online awareness in the Philippines — your job is to put the product on physical shelves where Filipino parents can see it, touch it, and buy it.
If you have deep experience in the baby products, mother-and-child, or health/personal care industry in the Philippines, with a strong network in modern trade and distributor management — we want to talk.
Key Responsibilitie
sOffline Channel Strategy & Development
- :Develop the end-to-end Philippines offline go-to-market strategy for eufy baby products (baby monitors, smart parenting devices
- )Identify and prioritize offline channels: KA (baby specialty chains, department store baby sections, drugstores), IR (independent baby shops, hospital channels, parenting boutiques
- )Build a differentiated route-to-market — baby/mom-and-child channels only, not 3C store
- sSet channel-specific pricing, trade terms, and margin structure
sKey Account (KA) Management
- :Lead listing negotiations with baby/mother-and-child retail chains: Baby Company, Mothercare, SM Baby section, Rustan's baby department, Landmark baby sectio
- nEstablish eufy baby presence in drugstore chains — Mercury Drug (1,000+ stores), Watsons (1,000+ stores) — the #1 offline channel for baby products in the Philippine
- sDevelop in-store demo and experience programs — baby monitors need hands-on parent interaction to drive purchas
- eNegotiate shelf space, planogram positioning, gondola/POSM placement, and promotional calendar with KA partner
- sBuild relationships at all levels — buyer, category manager, store operation
sIndependent Retail & Distributor Management
- :Identify and onboard baby-specialty distributors for independent baby stores, hospital gift shops, and parenting boutique
- sDesign trade programs: margin structure, volume rebates, display incentives, and sell-out rewards for channel partner
- sDeploy and manage field merchandising support for IR coverag
eSell-out Execution
- :Drive offline sell-out through in-store product demos, parenting event activations (Baby Fairs, Expo Mom, hospital nursery partnerships
- )Monitor sell-out data from KA POS systems and distributor reports — identify top-performing stores and underperforming region
- sManage in-store inventory health — ensure right SKUs, right stock levels, prevent OOS at key retail location
sBusiness Operations
- :Own the eufy baby Philippines offline P&L — revenue, gross margin, trade spend RO
- IManage demand forecasting and coordinate inventory planning for Philippines offline marke
- tTrack competitive landscape in offline retail — competitor pricing, shelf presence, and channel activity (Motorola, VTech, Philips Avent, local brands
- )Report to SEA regional leadership on offline category performance and expansion progres
s
Qualificatio
nsMust Hav
- e:5+ years in offline channel sales in the Philippines, with experience in baby products, mother-and-child, health/personal care, or premium consumer goo
- dsProven track record managing Philippine modern trade — listing and growing brands in SM, Robinsons, Rustan's, Mercury Drug, Watso
- nsExperience with distributor/partner-led go-to-market models — deep understanding of multi-tier Philippine distributi
- onStrong negotiation skills — demonstrated ability to close listing agreements with major retail chai
- nsEnglish fluency (business level for cross-border communication with regional tea
- m)Data-driven — comfortable with offline sell-out analysis, channel P&L, and trade spend ROI calculati
onPreferre
- d:Existing relationships in the Philippines baby/mother-and-child retail ecosystem — buyers, category managers, store operatio
- nsExperience launching a new brand or category into Philippine offline retail (0-to-1 channel buil
- d)Background in multinational baby/mom brands (Johnson & Johnson, Pigeon, Philips Avent, Pampers) or premium consumer goods with baby retail exposu
- reDeep understanding of Philippines regional dynamics — Luzon / Visayas / Mindanao logistics, pricing zones, and distributor landsca
- peLocal language proficiency (Tagalog / Cebuano) for distributor and retailer relationship manageme
nt
What We Of
- ferCompetitive salary with performance-based bo
- nusBuild a new category offline in one of SEA's most promising baby markets — high autonomy, high imp
- actCareer growth in a global consumer electronics and smart home leader (products sold in 100+ countri
- es)Direct exposure to regional leaders
- hipComprehensive benefits pack
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