Acquisition
Our Mission
Our goal is for everyone to make bolder choices with their finances.
To get there, we're creating an all-in-one ecosystem of financial services for today's generation of goal-getters. That feat takes extraordinary people-those with the guts to challenge the way things are and transform them into something better.
To be part of Team Maya is to be
Bolder for Better.
Description
Overview:
The
Senior Growth Insights & Experimentation Lead will drive measurable improvements in Maya's acquisition levers by strengthening funnel analytics, experimentation operations, and measurement discipline across product-led growth (PLG) and alternate channels.
This role ensures performance issues are detected early, opportunities are impact-sized and prioritized, experiments are run with clean measurement, and cross-functional owners close the loop with clear decisions.
What You Will Do
- Lead the weekly operating cadence for Onboarding, MGM, and Ecosystem—covering scorecards, diagnostic deep dives, decision logs, and action trackers (with owners and ETAs).
- Monitor steplevel funnel health on a daily and weekly basis, tracking conversion, failures, retries, and abandonment while maintaining a prioritized opportunities & issues backlog with clear impact sizing.
- Own endtoend experiment operations, including hypothesis framing, variant definition, measurement plans, instrumentation checks, experiment readouts, and recommendations on whether to ship, iterate, or stop.
- Safeguard measurement integrity by ensuring event completeness, maintaining errorcode taxonomies, refining attribution logic, tracking QA, and keeping cohort tagging clean and consistent.
- Reduce manual reporting work for execution owners—especially for MGM/Ecosystem—by standardizing recurring packs and deepdive templates.
What We Are Looking For
- At least 5 years of experience in growth analytics, experimentation ops, product analytics, growth ops, funnel optimization, onboarding/KYC analytics, or similar cross-functional roles.
- Strong data fluency: funnels, cohorts, experiment readouts, segmentation (SQL/BI tools a plus; strong Excel/Sheets required).
- Proven ability to run cross-functional operating cadences and drive closure (not just analysis).
- Strong communication and stakeholder management; comfortable translating analytics into decisions and action trackers.
- Fintech/payments/regulated onboarding experience is a strong advantage.
About Us
Maya is the all-in-one money platform that is bringing Filipinos bolderways to master their money.It is powered by a unique integrated financial services ecosystem that addresses the ever-evolving needs of today's generation of moneymakers through cutting edge technology.
We lead millions of Filipinos — consumers, businesses,communities, and government agencies alike — into a version ofthe current digital economy that's more inclusive, transparent,and empowering than ever.
We are powered by the country's only end-to-end digital payments company Maya Philippines, Inc. and Maya Bank, Inc. for digital banking services.
Maya Bank, Inc. and Maya Philippines, Inc. are regulated by the Bangko Sentral ng Pilipinas. https://www.bsp.gov.ph/
