Email Marketing Specialist

About Penbrothers Penbrothers is an HR & remote talent management partner and one of the fastest-growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a fast-growing UK-based consumer brand accelerator that acquires and scales high-potential direct-to-consumer (DTC) ecommerce businesses. By combining expertise in ecommerce, digital marketing, technology, and operations, they help brands achieve sustainable growth through data-driven decision-making, customer-centric strategies, and operational excellence.

This role will support a portfolio of ecommerce brands operating within the health, wellness, and lifestyle sectors. With a strong focus on customer retention, subscription growth, and lifetime value, the business is investing heavily in CRM and lifecycle marketing to enhance customer experiences, drive repeat purchases, and support long-term growth across its brands.

About the Role

We are looking for an experienced Email Marketing Executive to manage and optimize the email marketing flow estate across multiple ecommerce brands while supporting the execution of the campaign calendar. This role is ideal for a highly organized and detail-oriented marketer with strong Klaviyo expertise who can confidently build, maintain, and optimize complex customer journeys with minimal supervision.

Reporting directly to the CRM Manager, you will be responsible for ensuring email and SMS campaigns are delivered accurately and on time, while continuously improving customer retention through data-driven optimization and testing.

What you'll do

Email Flow Management

• Own and manage the email flow estate across multiple brands.
• Build, maintain, audit, and optimize automated customer lifecycle journeys.
• Manage complex flow logic, including subscription-based workflows, customer segmentation, and behavioral triggers.
• Review existing flows, identify gaps, and recommend improvements or retire outdated journeys.
• Maintain accurate documentation and tracking of all automated flows.

Campaign Execution

• Build, schedule, and quality-assure email and SMS campaigns.
• Ensure all communications are accurate, on-brand, and delivered on schedule.
• Collaborate with stakeholders to brief and review creative assets.
• Conduct thorough QA checks prior to campaign deployment.

Retention & Lifecycle Optimization

• Optimize key customer journeys including:
• Welcome and onboarding flows
• Post-purchase experiences
• First-to-second-order conversion journeys
• Subscription onboarding and retention programs
• Early-stage win-back campaigns
• Develop and execute A/B tests to improve engagement, conversion, and customer lifetime value.
• Implement winning strategies across the customer lifecycle ecosystem.

Performance Analysis & Reporting

• Monitor and analyze campaign performance metrics including revenue, engagement, and conversion.
• Generate insights and recommendations to improve retention and lifecycle marketing effectiveness.
• Support data-driven decision-making through regular reporting and analysis.

What You Bring

• 2–3 years of experience in Email Marketing, CRM Marketing, or Lifecycle Marketing.
• Strong hands-on experience with Klaviyo, including building and managing complex automated flows.
• Experience executing email campaign calendars in a fast-paced environment.
• Ability to interpret performance metrics and translate insights into actionable recommendations.
• Excellent written English communication skills.
• Strong attention to detail and commitment to quality assurance.
• Background in ecommerce, DTC, CRM, or digital marketing.
• Ability to work independently and manage priorities effectively.
• Comfortable leveraging AI tools to improve productivity and workflow efficiency.

Nice to Have

• Experience with subscription-based businesses and platforms such as Skio.
• Experience with SMS and WhatsApp marketing channels.
• Familiarity with Figma for creative review and collaboration.
• Working knowledge of Google Analytics 4 (GA4), Triple Whale, or similar analytics platforms.
• Experience developing workflows, automations, or processes using AI tools.
• Previous experience supporting DTC ecommerce brands.

Our Hiring Process

We utilize AI tools to enhance hiring efficiency and ensure a fair evaluation. Consequently, candidates will engage with an AI Interviewer, supervised by Human Talent Acquisition Experts who will support your entire application journey.

Our AI Expectations: While we encourage you to use AI for CV refinement and research, we require that all interviews and assessments be completed through your own authentic effort. The use of real-time AI assistance during interviews or to complete skills tests is strictly prohibited to ensure a fair and genuine evaluation of your capabilities.

What You'll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you'll find an environment that nurtures learning and provides opportunities for growth. You'll have the opportunity to make an impact on fast-growing startups and dynamic companies.

· Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.

· Employee as our biggest asset: We are genuinely invested in our people's career and welfare.

· Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.

· Powering global startups: We've created 1,400 Filipino jobs that empower global start-ups to focus on growth.