Email Marketing Specialist (Klaviyo/Dotdigital)

The Email Marketing Specialist will lead the strategy, creation, and execution of email campaigns that drive engagement, retention, and sales across a global customer base. You'll work closely with Brand, eCommerce, and Product teams to craft high-impact email content that reflects our premium positioning and innovative product line, while leveraging data to continuously optimize performance.

Key Responsibilities:

• Plan, write, and execute email campaigns for product launches, promotions, onboarding, and lifecycle journeys
• Manage audience segmentation and personalization to improve engagement and conversion rates
• Collaborate with design and content teams to develop visually compelling, on-brand email creatives
• Monitor KPIs such as open rates, click-through, conversions, and revenue impact; adjust strategy based on insights
• Conduct A/B testing on subject lines, CTAs, send times, and layouts
• Ensure email compliance with privacy and deliverability standards (e.g., GDPR, CAN-SPAM)
• Manage the email platform (e.g., Klaviyo, Mailchimp, or similar) and maintain clean lists

Qualifications:

• 24 years of experience in email marketing, preferably in DTC or premium/lifestyle brands
• Strong copywriting and editing skills with a sharp eye for detail and tone
• Familiarity with CRM/email platforms, analytics tools, and A/B testing
• Understanding of customer segmentation, retention strategies, and conversion funnels
• Experience in or passion for outdoor lifestyle, technology, or water-based products a plus