About Infinit-O: As a top Business Process Optimization solutions provider we partner with the world's fastest-growing companies in Financial Services, Healthcare, and Technology, offering data-driven solutions and providing strategic advantage.
Our company specializes in business process optimization for 20 years now, with a world-class Net Promoter Score of 75, delivering powerful technology and high-performance teams within our highly engaged and agile culture.
Key Responsibilities:
Reporting to the Manager of Marketing Operations the Marketing Operations Specialist will play an integral role on the Marketing Operations team to drive engagement and value for users. You will own the development of targeted and relevant automated campaigns to take users and create loyal, long lasting customers. You are responsible for the day-to-day execution and optimization of marketing activities; and you will work closely with the Marketing Operations Manager to ensure campaigns run smoothly, data is managed effectively, and technology is leveraged to its full potential.
The Marketing Operations Specialist is a hands-on role that requires a blend of technical skills, marketing knowledge, and analytical abilities.
What you'll do:
- Utilize Marketing Automation/CRM tools (i.e. Salesforce Marketing Cloud) to ideate and execute omni-channel campaigns, including but not limited to, email campaigns, push notifications, SMS, and automated marketing journeys
- Report on campaign performance including open rates, click-throughs, unsubscribes, and conversion and derive insights and learnings—every metric tells a story, and it will be your responsibility to pull and share the insights that will drive campaign improvements
- Project manage a large volume of campaigns and communicate with internal and external stakeholders for reviews and approvals—guide the creative, copy, and development teams to produce designs that share a cohesive and logical brand story
- Work closely with our Salesforce team to communicate automation requirements and troubleshoot automation issues in Salesforce Marketing Cloud
- Ensure compliance and best practices with CASL, CAN-SPAM and GDPR legislations, as well as customer data and privacy policies
- Collaborate with cross-functional teams Interpret customer data to identify triggers to apply to marketing automations to drive the right behaviors; leverage segmentation approaches to personalize communications and campaigns
- Support campaign optimization through A/B testing and experimentation
- Test and iterate on ideas to drive app adoption and engagement—utilizing your mindset for constant improvement and optimization (this is critical!)
- Assisting with the implementation and integration of new MarTech solutions.
Requirements
Job Requirements and Credentials:
Essential (MUST HAVE)
- 1+ years of experience in the workforce
- Previous experience with Email Marketing / CRM and push notifications. You know how to pull together a campaign from ideation through to building, testing, deploying and reporting.
- Previous experience on managing projects, workback schedules and communicating to clients around it.
- Strong understanding on how to drive meaningful and engaging user experiences via marketing automation; you know how to segment audiences to ensure messaging and communications are relevant
- Strong analytical skills and a high comfort level working with data
- Experience planning, executing and analyzing dynamic marketing campaigns
- Strong organizational and project management skills are needed to manage multiple tasks, prioritize effectively, and meet deadlines.
- Outstanding written communication skills
- Strong multi-tasker who can balance it all in a fast-paced, feedback-driven environment
- Basic web-development experience (HTML, CSS and AMPScript)
Desired (Plus but not a requirement)
- marketing or engagement as a plus
- ideally, Salesforce Marketing Cloud. SQL experience is a bonus!
- JIRA knowledge a plus
- experience building reporting in Looker is a bonus!
- Health Care or Insurance is a plus
