Email Marketing Specialist

Our client is a performance marketing agency that helps e-commerce brands grow through digital marketing strategy, creative development, and campaign execution. They work with different industries, including automotive, SaaS, consumer electronics, retail, and more. The company operates with a fully remote, global team and values speed, accuracy, and honesty while focusing on delivering measurable results for its clients.

If you're passionate about cars, this role will be both enjoyable and fulfilling for you.

The Email Marketing Specialist is responsible for the strategy, planning, execution, and optimization of email and SMS marketing programs across multiple e-commerce accounts. As the E-mail Marketing Specialist, you will own the channel that you handle.

This is not a customer service role. It requires expertise in email marketing strategy, campaignplanning, and execution.

That Means

• Building revenue-driving campaign calendars
• Architecting and optimizing flows
• Managing segmentation and testing
• Monitoring performance and making strategic recommendations
• You will collaborate closely with copywriters, designers, and account leads to execute high-performing campaigns.
  
  

Resposibilities

• Channel Strategy
• Develop monthly campaign calendars aligned with brand goals
• Plan lifecycle marketing flows (Welcome, Abandonment, Post-Purchase, etc.)
• Create SMS strategy alongside email (campaigns + automation)
• Identify revenue growth opportunities within the retention channel
• Recommend A/B testing roadmap (subject lines, offers, segmentation, timing)
• Execution & Build
• Build and manage email + SMS campaigns in Klaviyo (or similar ESP)
• Set up and optimize flows, triggers, and conditional logic
• Create advanced segmentation strategies
• Ensure proper tracking, attribution, and UTM structure
• QA all campaigns before launch
• Performance Optimization
• Monitor campaign and flow performance daily/weekly
• Analyze KPIs (Revenue per Recipient, CVR, CTR, Deliverability, List Growth)
• Identify drop-offs in funnel performance
• Proactively implement improvements
• Reporting & Insights
• Prepare weekly and monthly performance reports
• Translate data into clear strategic insights
• Present findings and recommendations internally (and on client calls when needed)
• Track retention contribution to total revenue
  
  

Required Qualifications

• Bachelor's degree in marketing, Communications, or related field.
• 4+ years of hands-on experience in email marketing for e-commerce brands
• Strong experience with Klaviyo (or similar ESP)
• Deep understanding of lifecycle marketing
• Comfort analyzing data and making performance decisions
• Ability to manage multiple accounts simultaneously
• High attention to detail (QA discipline is critical)