About JD's Hot Honey
JD's Hot Honey is a UK chilli-infused honey brand. We're stocked in Selfridges, Ocado, John Lewis, and Whole Foods, and sell direct through our own Shopify store as well as Amazon and TikTok Shop. The category is growing fast and we're growing with it.
About the role
We're bringing email in-house. Right now it's underused, which is exactly why this role matters: you'd be building the retention engine for a brand that already has traffic, a real product, and repeat-purchase potential we aren't capturing.
You'll own Klaviyo end-to-end. Flows, campaigns, segmentation, list growth, deliverability, and the revenue email is accountable for. You'll work directly with the founder and the wider digital team, taking product photography, UGC, and social content and turning it into an email programme that actually sells.
This is a build role first and a maintenance role second. You need to be comfortable starting from a blank slate.
What you'll own
- The full Klaviyo account: builds, sends, segmentation, list health, integrations
- Core flow architecture from scratch: welcome, abandoned cart, browse abandonment, post-purchase, replenishment, winback, back in stock
- Monthly campaign calendar mapped to our promotional plan, seasonal peaks, and new product drops
- Copywriting and email design, working to the brand tone of voice
- List growth: on-site capture, pop-ups, competitions, and capture from events and sampling
- Deliverability: domain authentication, sunset policies, engagement segmentation
- Testing on subject lines, offers, and creative, with a clear read on what moved revenue
- Monthly reporting: revenue attributed to email, flow performance, list growth, repeat purchase rate
What we're looking for
- Strong, current Klaviyo experience. You've built flows from scratch, not just sent campaigns in someone else's account. Shopify integration essential.
- Ecommerce and DTC background. Food, drink, supplements, or beauty ideally. You understand AOV, LTV, repeat purchase rate, and why leaning on discounts trains a list badly.
- Copywriting that sells. Near-native or native written English required. Food and flavour writing is its own skill and we care about it.
- Design capability. You can build clean, appetising, on-brand emails in Klaviyo. Figma or Canva a plus.
- Deliverability knowledge. You know what a bulk send to a cold list does to a sending reputation.
- Self-management. You run the calendar and hit deadlines without being chased.
Nice to have
- Klaviyo certifications
- SMS alongside email
- Experience with a brand selling both DTC and through retail or marketplaces
The details
- Park-time, remote, Philippines-based
