We are looking for an Email Marketing & Campaign Manager who will take full ownership of our bulk email campaigns for multiple software products in the food and hospitality industry. This role combines hands-on execution, team management, and strategic, data-driven marketing.
Core responsibilities:
Email Campaign Ownership
- Plan, create, and execute bulk email campaigns for several software products and target markets.
- Build campaign calendars, coordinate send dates, and ensure all mailings are delivered on time and error-free.
- Ensure all emails follow company branding, tone of voice, and compliance (opt-in, unsubscribe, etc.).
Team Management
- Lead and manage a small team of email specialists responsible for:
- Collecting and validating email addresses from multiple sources
- Cleaning and segmenting mailing lists
- Preparing and scheduling campaigns in the chosen email platform
- Provide clear instructions, review their work, and ensure high quality and productivity.
Copywriting & Content
- Write high-quality marketing messages in perfect English, including:
- Email subject lines and preheaders
- Email body copy and calls-to-action
- Short marketing texts that clearly explain the value of our software products
- Adapt tone and message depending on audience (prospects, clients, different regions/segments).
Campaign Management, Testing & Optimization
- Design and manage campaigns to test different markets, segments, and offers.
- Set up A/B tests (subject lines, content, send times, etc.) and evaluate performance.
- Analyze key metrics (open rates, click-through, conversions, unsubscribe, bounce rates) and prepare clear reports for management.
- Use campaign results to refine strategy and improve future mailings.
Organization, Data & Strategy
- Maintain a well-structured database of mailing lists, segments, and campaign history.
- Work closely with management to define target audiences, campaign objectives, and success metrics.
- Propose new ideas for nurturing sequences, onboarding emails, reactivation campaigns, and product launch mailings.
- Ensure proper documentation and internal procedures are followed for each campaign.
Qualifications:
- Excellent English writing skills. You must be able to write clear, persuasive, and error-free marketing emails (with help of AI).
- Strong organization skills and attention to detail; able to manage multiple campaigns and deadlines at the same time.
- Proven ability to analyze data (Excel or similar tools) and translate numbers into concrete actions and improvements.
- Comfortable leading a small team: giving instructions, checking work, and ensuring quality and timelines.
- Experience in similar tasks (email marketing, CRM campaigns, newsletter management, or bulk email sending) is a strong advantage.
- Background in marketing, communications, or a related field is preferred.
- Experience with email marketing tools (e.g., Mailchimp, SendGrid, HubSpot, etc.) is an advantage, but not strictly required if you can learn quickly.
- Results-oriented mindset with the ability to plan, execute, and improve campaigns over time.
- Able to work independently, but also collaborate well with management and other teams.
Education and Experience:
- Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
- At least 2 years of experience in email marketing, digital marketing, or related roles is an advantage.
- Experience in software or B2B marketing is a plus, but not required.
Work Schedule & Location
- This role follows regular office hours (day shift, Monday to Friday).
- Occasional work aligned with campaign send times or international time zones may be required.
- Full-time in-office position the selected candidate will be expected to report to our Ortigas, Pasig office.
- This is not a hybrid or remote role.
Benefits:
- Competitive salary (based on experience and skills)
- Opportunity to work with international teams and markets
- Professional development and growth opportunities in digital marketing
- Be part of a company creating innovative software solutions for the global food industry
