Email & SMS Marketing Coordinator - eCommerce Brand

Ready to join a fun accessories brand with consistent growth and innovative marketing New York-based company, VelvetCaviar.com is looking for a rockstar Email & SMS Marketing Coordinator who will be responsible for planning, building, and sending all email and SMS campaigns to our website visitors. You'll play a vital role in converting customers, launching new products, driving reviews, increasing lifetime value, and much more. This is a great opportunity for an experienced retention marketer who thrives working independently, can hit the ground running in Klaviyo and Recart, and wants to make an immediate impact with a leading ecommerce brand.

The ideal candidate loves marketing, thinks creatively, and strives for greatness. As a remote employee, you'll still work closely with the New York-based managers responsible for content creation and campaign deployment.

About Us:

Velvet Caviar is a leading fashion accessories brand with over 1+ million social media followers; established in New York in 2014. We're mostly known for pioneering the tech accessories market with our fashionable tech cases. Velvet Caviar products can be found in national retailers and on thousands of celebrities and influencers worldwide. Join our mission to become the #1 fashion tech accessory brand!

Learn more on our Instagram at @velvetcaviar and our website, velvetcaviar.com.

Responsibilities

• Own day-to-day execution of email & SMS campaigns and flows
• Plan & maintain campaign calendar accuracy for fill rate, performance, and new tests
• Build and schedule Email & SMS campaigns & flows outlined in the marketing calendar
• Continue split testing on flows and campaigns, reporting on results and suggesting new concepts
• Maintain legacy reporting dashboard and deliver in-depth monthly reports to leadership with suggestions
• Report on industry and competitive trends, flagging new strategies or tactics worth testing

Requirements

• 3-5+ years of experience in e-commerce email marketing with a track record of 7-8 figure revenue growth
• Proficiency in Klaviyo, Attentive, Recart, and Shopify to be able to step in immediately
• Proven experience executing email marketing campaigns, flows, and cross-platform customer journeys
• Strong understanding of UX and email design best practices for today's American consumer
• Strong analytical skills, comfortable interpreting data and making informed, independent decisions
• Excellent communication skills and ability to work autonomously with a remote team
• Available to work full-time (40 hours/week) with the US based team
• Bonus: Experience managing loyalty programs

PERKS

• Fully remote job
• PTO and paid holidays
• Be a key player in a growing brand!

Velvet Caviar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.