Ecommerce Specialist

eCommerce Specialist (Hybrid | Ortigas | Dayshift)

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WHAT IS AN eCOMMERCE SPECIALIST

Our awesome client, a leading pet care company based in Australia is looking for an eCommerce Specialist to be part of their team.

• The eCommerce Specialist is primarily responsible for driving the execution of Email and SMS communications across multiple brands. This role requires a solid understanding of modern marketing automation solutions, a data-driven mindset, and a keen interest in connected consumer landscapes spanning multiple touchpoints and channels.

WHAT WILL BE YOUR MAIN RESPONSIBILITIES

Campaign Execution & Data Management

• Follow briefs from Marketing for the creation of targeted audiences for weekly campaigns utilising the marketing stack, covering omni-channel communications across multiple brands

• Forecast weekly send volumes for all Email and SMS campaigns

• Schedule and execute weekly campaigns

• Manage ongoing CRM campaigns including scheduling and deployment

• Support the development and application of digital measurement techniques, tools, and metrics across the marketing stack

• Monitor daily reports including CRM estimate and send summaries

• Engage stakeholders to identify campaign objectives and target audiences

• Complete weekly audience segmentation and allocation

• Manage weekly campaign performance

• Keep the plan updated and keep stakeholders informed of risks to timelines as required

Reporting

• Produce weekly reports on campaign performance, highlighting trends and insights that help shape digital communications

• Report on key metrics including open and click rates, acquisition and retention, and churn reduction

• Deliver reporting to highlight commercial returns derived from a rigorous test and optimisation plan

• Circulate weekly reports to relevant stakeholders as required

• Perform monthly and quarterly reviews, highlighting trends, key takeaways, and opportunities

Optimisation

• Support the CRM team in the optimisation plan, articulating the details of each experiment including clear hurdles and measures of success

• Continually support an improved customer experience through post-analysis of experiments within the consumer channel

• Identify communications opportunities within audience segments

• Engage stakeholders to ideate and contribute to how key metrics can be improved

• Provide recommendations for the enhancement and optimisation of all consumer communications

CRM Strategy

• Provide thought leadership on how the marketing stack can deliver on strategy

• Conceive new ideas and contribute to the optimisation of existing ones

• Identify material risks and mitigate as required

• Support business cases, presentations, or updates to drive change

• Support the CRM plan and long-term agenda

• Participate in discussions of new projects to ensure CRM and data are represented

People, Business & Processes

• Continuously push the boundaries of analytical and marketing skill levels through self-awareness and industry research

• Build relationships across a broad and diverse range of stakeholders

• Present complex information in a clear and convincing manner

• Demonstrate knowledge sharing within the team

Market Knowledge & Product Awareness

• Keep abreast of changes in the competitive landscape, new product innovation, and customer attitudes

• Stay informed on pet ownership trends, economic settings related to discretionary consumer spend, and the political and regulatory environment

WHAT ARE WE LOOKING FOR

• Tertiary qualification in a relevant discipline such as Marketing, Mathematics, Statistics, Computer Science, Economics, Business, Finance, or Commerce

• 2–4 years of relevant marketing experience

• Passion for and understanding of marketing technologies

• Data-driven marketer with a strong commercial sense and the ability to derive insights from structured data

• Knowledge and experience with Adobe Marketing tools such as Adobe Campaign Standard (highly regarded)

• Amenable to a Hybrid work setup in Ortigas on a Dayshift schedule