Responsibilities
- E-Commerce Strategy and Business Growth
- Campaign Strategy and Planning
- Content and Brand Management
- Digital Shelf and Marketplace Management
- SEO and Discoverability
- CRM and Customer Retention
- Live-Selling Strategy
- Performance Analytics and Optimization
- Leadership and Project Management
Education and Experience
- Bachelor's degree in Marketing, Business Administration, E-Commerce, Communications, or a related field; a postgraduate degree is an advantage.
- At least 8–10 years of experience in e-commerce, digital marketing, retail marketing, or a related field.
- At least 3–5 years of experience in a managerial or leadership position.
- Proven experience managing e-commerce websites and marketplaces such as Shopee, Lazada, and TikTok Shop.
- Strong background in campaign planning, digital content, SEO, CRM, marketplace marketing, live selling, and performance analytics.
- Experience managing teams, budgets, agencies, vendors, and cross-functional projects.
Retail, home improvement, consumer goods, or omnichannel experience is an advantage.
Key Qualifications
- Creative & Entrepreneurial
- Attention to Detail
- Proactive, takes initiative and can perform under minimal supervision
- Experience with Digital Marketing & Analytics
