Ecommerce Media Specialist

WHO WE ARE

We are IPG Mediabrands, a CLIENT-FIRST, CONSULTING-LED, COMMUNITY-DRIVEN group of 13,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace. In 2007, Mediabrands or MB was born in the global arena under the parent company InterPublic Group (NYSE: IPG) which is currently headquartered in New York City, USA.

Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client's businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.

In the Philippines, IPG Mediabrands was founded in 2015 by the late and beloved Venus Reyes-Navalta and is registered in SEC as IPG Mediabrands Philippines, Inc. We are structured in the country as an umbrella company of a number of brands or business units such as UM, Initiative, Magna, Orion, MediaBrands Content Studio (MBCS) plus our now affiliate Kinesso that incorporated its own company in 2021 to form Kinesso Philippines, Inc.

We are looking for an ECOMMERCE MEDIA SPECIALIST who can join our KINESSO team:

ABOUT THE TEAM

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn action into outcome for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.

We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries.

THE ECOMMERCE MEDIA SPECIALIST ROLE

You will be supporting our Ecommerce Media Manager with the overall planning, execution, and reporting of ecommerce media campaigns. These may include but are not limited to:

- Off-Platform Media: Facebook CPAS, Google Shopping, Tiktok Ads

- On-Platform Media: Sponsored Search/Discovery, Sponsored Display/Media, Affiliate Marketing

Key Responsibilities

• Planning: Pulling historical data for benchmarking purposes, running simulations in the platforms to estimate costs and deliveries, work with external partners for additional input for planning consideration
• Execution: Setup campaigns directly in the dashboards, implement changes in content, keywords, bids, etc as needed. Daily/Ongoing monitoring of overall campaigns to ensure everything is on-track. Flag any issues asap.
• Reporting: Generate regular reports (weekly, monthly) from all active platforms, update standard reporting templates and provide initial commentaries, observations, or recommendations for optimization. Additionally, attend regular reports/meetings with the Ecommerce Manager/Director and external stakeholders as needed.
• Collaborate with internal teams including content, media, and strategy teams for overall/integrated planning and execution

DESIRED RELEVANT EXPERIENCE:

• Bachelor's degree in related field or equivalent work experience in the advertising / communication industry
• Experienced in Collaborative Ads of Meta, and e-Commerce ads of Google and TikTok
• Preferably experienced with Seller Center: Lazada and Shopee
• Hands-on experience in performance media planning and management (Paid Search, Paid Social, Online Video) is an advantage
• Training / Certification from Google, Facebook, and Twitter is a plus

If you believe that the team and this role might be perfect for YOU, go ahead and click on LinkedIn's Easy Apply to start the process.

IPG Mediabrands is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.