A data-driven, strategic, and growth-oriented Retail E-Commerce Marketing Manager will lead and optimize end-to-end digital customer journey across e-commerce channels. In this role, he/she will bridge the gap between digital customer acquisition, lifetime value retention, and seamless omnichannel retail experiences.
The role will work closely with external agency partners, pioneer customer data strategy, and continuously optimize digital commerce performance to drive sustainable, profitable growth. The role should thrive at the intersection of consumer behavior, data analytics, digital marketing strategy, and modern retail technology.
Key Responsibilities
1. Growth & Customer Acquisition
- Paid Media Performance Management: Oversee and evaluate digital marketing performance across channels (Meta, Google, TikTok, and Retail Media Networks), providing strategic recommendations and performance insights to maximize blended ROAS and optimize Customer Acquisition Cost (CAC).
- SEO Strategy & Organic Traffic: Define and execute a long-term organic growth strategy, partnering with content and technical teams to increase high-intent organic traffic and reduce reliance on paid media.
- Affiliate, Partnership & Referral Growth: Develop and scale affiliate marketing and strategic partnership initiatives including publishers, review platforms, cashback partners, deal sites, content affiliates, and referral opportunities to strengthen customer acquisition and digital commerce growth.
- Agency & Partner Governance: Direct, manage, and hold accountable external digital marketing agencies, freelancers, and e-commerce enablers to ensure KPIs and deliverables are consistently met.
2. Retention, CRM & Omnichannel Experience
- CRM & Email/SMS Marketing: Support and optimize the direct-to-consumer messaging ecosystem. Develop, test, and scale behavioral-triggered flows (e.g., cart abandonment, welcome series) and broadcast campaigns.
- Lifecycle Marketing & Customer Retention: Segment the customer database to design targeted communication paths that boost repeat purchase rates and maximize Customer Lifetime Value (LTV).
- Offline-to-Online (O2O) Loyalty Integration: Collaborate with retail operations to ensure our loyalty program bridges seamlessly between physical brick-and-mortar storefronts and the digital platform.
3. Digital Storefront & Conversion Rate Optimization (CRO)
- Conversion Rate Optimization (CRO): Build and run a continuous, structured A/B testing roadmap across landing pages, product detail pages (PDPs), and checkout flows.
- UX & Customer Journey Optimization: Analyze heatmaps, session recordings, and drop-off analytics to diagnose and eliminate friction points across desktop and mobile shopping experiences.
4. Data Strategy & Analytics
- Marketing Analytics & Attribution: Analyze channel performance, attribution data, and customer trends to provide actionable recommendations that improve marketing efficiency and overall e-commerce growth.
- First-Party Data Growth Strategy: Support first-party customer data growth initiatives through customer acquisition programs, account creation strategies, loyalty initiatives, and customer engagement opportunities.
Required Qualifications & Skills
- Experience: 4+ years of experience in e-commerce, digital marketing, CRM, growth marketing, or customer lifecycle management, preferably within retail, consumer, or omnichannel businesses.
- Platform Expertise: Deep hands-on experience with modern e-commerce platforms (e.g., Shopify Plus, Salesforce Commerce Cloud, or Magento) and CRM platforms (e.g., Klaviyo, Attentive, or Salesforce Marketing Cloud).
- Analytical Prowess: Advanced proficiency in Google Analytics 4 (GA4), modern attribution tools, and data visualization tools (e.g., Looker Studio, Tableau).
- Agency Management: Proven track record of successfully managing, auditing, and scaling external agency partnerships.
- Digital & Omnichannel Mindset: Strong understanding of the e-commerce landscape, mobile-first customer behavior, and omnichannel retail dynamics.
