Ecommerce Manager Ecommerce Manager: Digital Products

GH Builders USA is a growing green-building brand helping homeowners and builders design climate-smart homes. We sell climate-specific, energy-efficient house plans as instant digital downloads, supported by ebooks, guides, and Climate Zone Reports that help customers build smarter for where they live.

Our store is the heart of the business, and we're looking for someone to own it.

This is a sales-driven role. As Ecommerce Manager, you'll own the revenue performance of our Shopify store and be accountable for hitting, and beating, monthly and quarterly sales targets.

You won't just maintain a website. You'll be expected to find new ways to sell more, test them quickly, and double down on what works. Every decision you make, from product pages to promotions to ad spend, should be tied to one question: does this drive sales

Because our products are 100% digital, there's no warehouse or shipping to manage. Your focus is entirely on growing revenue, conversion, and customer lifetime value.

Drive Sales and Revenue Growth (Your #1 Priority)

• Own online sales targets and be accountable for achieving them
• Build and execute a monthly sales plan: what we're promoting, to whom, through which channels, and what revenue it should deliver
• Increase conversion rate, average order value, and customer lifetime value
• Launch promotions, flash sales, bundles (e.g., plan + ebook + Climate Zone Report), and seasonal campaigns that move revenue
• Create and manage upsells, cross-sells, and loyalty offers to turn one-time buyers into repeat customers
• Run A/B tests on product pages, landing pages, and checkout, then act on the results fast
• Identify new revenue opportunities: new products, new audiences, new channels, and partnerships with builders and designers
• Review sales results daily and weekly, and adjust quickly when something isn't working

Store Management and Merchandising

• Manage the Shopify store day to day: product listings, collections, pricing, bundles, and site content
• Write and optimize product titles, descriptions, and imagery to convert and rank in search, translating technical plan details into clear customer benefits
• Plan and run promotions, sales events, bundles (e.g., plan + ebook + Climate Zone Report), and seasonal campaigns
• Make sure digital delivery works flawlessly: instant downloads, file access, licensing, and order confirmation emails
• Keep the site accurate, fast, and error-free

Sales and Revenue Growth

• Own online sales targets and report progress against them
• Improve conversion rate, average order value, and customer lifetime value
• Run A/B tests on product pages, landing pages, and checkout, then act on the results
• Create upsell, cross-sell, and loyalty opportunities, such as moving plan buyers to reports and guides, and one-time buyers to repeat customers

Marketing Coordination

• Work with email/SMS, SEO, and social media team members to align campaigns with sales goals
• Monitor return on ad spend and recommend budget shifts to the best-performing channels
• Own email and SMS automations: abandoned cart, welcome, post-purchase, and win-back flows
• Support lead-generation efforts such as free guides and climate zone content that feed the sales funnel

Analytics and Reporting

• Track revenue, traffic, conversion rate, AOV, cart abandonment, customer acquisition cost, and repeat purchase rate
• Use Shopify Analytics, Google Analytics 4, and other tools to uncover insights and recommend actions
• Deliver clear weekly and monthly performance reports to leadership

Operations and Customer Experience

• Work with customer support to resolve download, access, refund, and licensing questions quickly
• Monitor reviews and customer feedback, and use them to improve the store and our products
• Manage Shopify apps, integrations, and third-party vendors, partnering with a developer when needed