Ecommerce Business Lead

Xpress Path, Inc. (XPI) is Unilab's wholly owned Ecommerce enabler and distributor, built to help brands win in the rapidly evolving digital commerce landscape. We bring together commercial strategy, marketplace management, distribution, fulfillment, and emerging channels to build and scale businesses across Shopee, Lazada, TikTok Shop, Quick Commerce, Online B2B, and other digital channels.

At XPI, our Ecommerce Lead will lead the Ecommerce business across multiple categories, brands, and platforms—setting commercial direction, driving sales performance, and building a team of strong category and account leaders.

We're looking for an experienced Ecommerce business leader who can see the whole business, translate strategy into clear priorities, develop people, and create the operating rhythm that consistently turns plans into results. This is a leadership role for someone who knows how to run the business.

What you'll own:

• Lead XPI's Ecommerce business across multiple categories and Brand Principals, with accountability for overall sales performance and growth.

• Set Ecommerce commercial strategy and translate business targets into clear category, account, and channel priorities.

• Lead, coach, and develop Category Leads and Key Account Supervisors into strong business owners

• Establish a disciplined commercial operating rhythm across business planning, performance reviews, forecasting, campaign readiness, and execution.

• Partner with Brand Principals to align business objectives, Ecommerce strategies, marketing strategies, investments, and growth opportunities

• Drive strategic relationships and Joint Business Planning with Shopee, Lazada, TikTok Shop, Grab, Foodpanda, and other key channel partners

• Identify growth opportunities across categories and ensure teams develop and execute clear action plans

• Connect commercial plans with supply, demand, and inventory requirements to support availability and business growth

• Drive expansion across Quick Commerce, Online B2B, webstore, and other emerging digital channels together with the Business Development Lead.

• Orchestrate Category, Platform, Demand Planning, Operations, Marketing, and other cross-functional teams to deliver business objectives

Who we're looking for:

• 8–14+ years of experience in Ecommerce, Commercial, Key Accounts, Category Management, Customer Development, or related roles

• Significant experience leading an Ecommerce business, major portfolio, category, or group of strategic accounts

• Proven track record of delivering sales growth and managing business performance across multiple brands or categories

• Strong understanding of Shopee, Lazada, TikTok Shop, and the Philippine Ecommerce ecosystem

• Demonstrated experience leading and developing teams, not only managing individual accounts

• Strong commercial judgment with the ability to translate data and business objectives into clear decisions and priorities

• Excellent stakeholder management, negotiation, communication, and presentation skills

• Comfortable operating across multiple functions and driving accountability without relying on formal authority

• Able to balance strategic thinking with strong execution discipline

• High ownership, maturity, and the ability to make decisions and move the business forward in a fast-changing environment.

The role is based in Mandaluyong City under a hybrid work setup.