Job Overview
The E- Marketing & Content Manager is responsible for shaping and executing the E-Marketing strategies across platforms, enhancing brand visibility, and delivering measurable business impact through innovative marketing approaches. Strategies aim to drive traffic, engagement, and conversion across all digital commerce channels through performance marketing, CRM, and compelling content strategies.
Job Responsibilities
- Define & drive the overall E-marketing strategy of the RC Philippines in view of the competition, trends & opportunities
- Collaborate with digital marketing and creative teams to ensure cohesive brand storytelling across touchpoints; accountable for the consistent brand online execution and customer experience across these platforms
- Lead brand guidelines, online merchandising key beliefs and drive brand visibility across online platforms
- Coordinate and align E-Marketing with PSRO trade marketing initiatives across online and offline channels to ensure seamless execution
- Lead content creation and management for product pages and campaigns (copy optimization, product storytelling, visuals, etc)
- Identify and onboard relevant affiliate partners aligned with Royal Canin's brand values and target audience
- Develop retail media strategies for assigned platforms, in collaboration with ECommerce Manager and Omnichannel Manager, align these efforts with broader marketing and trade plans to ensure consistency
- Optimize conversion through content and campaign execution
- Monitor E-marketing performance (ROAS, CAC, traffic quality)
- Manage and allocate the overall marketing budget to optimize ROI across initiatives
- Manage promotional calendars of assigned platforms and omnichannel players
- Optimize product content, SEO, and digital shelf presence to enhance discoverability and conversion
- Analyze campaign performance and shopper behavior to refine targeting and messaging
- Oversee CRM programs in relation to e-commerce
- Develop and manage affiliate marketing programs to drive incremental traffic and sales through third-party content creators, influencers, and affiliate networks
- Coordinate with internal teams to provide affiliates with updated product information, creative assets, and promotional calendars
- Monitor affiliate performance, ensuring compliance with brand guidelines and optimizing for ROI
- Analyze affiliate channel contribution to overall ecommerce performance and recommend strategic improvements
- Support livestream planning and execution in coordination with platform partners (i.e., TikTok Live, Shopee Live) and internal teams
- Ensure alignment of livestream content with campaign objectives, product priorities, and brand messaging
- Coordinate logistics including talent, product availability, scripts, and promotional mechanics
- Monitor livestream performance and engagement metrics and provide post-event analysis for future optimization
- Participate in best practices sharing with peers, Local/Cluster/Regional/Global teams
Job Qualifications
- Bachelor's degree in business, Marketing, Digital Commerce, or a related field; MBA or equivalent is a plus.
- Minimum 5–8 years experience in e-Commerce marketing preferably in FMCG, pet care, beauty, consumer health industries
- Experience in Brand or Digital Marketing is a plus
- Proficiency in ecommerce marketing tools, retail media platforms, and campaign management
- Strong background in performance marketing and analytics
- Experience with CRM tools and lifecycle marketing
- Creative mindset with strong content direction skills
- Familiarity with eCommerce platforms and customer journeys
- Familiarity with livestream commerce and digital content execution
- Ability to develop and execute channel-specific strategies aligned with brand and commercial goals
- Experience in evaluating campaign performance, media ROI, and shopper behavior
