E-commerce Specialist / Manager

About Kimtan Labs

Kimtan Labs is a multi-brand beauty and personal care company retailing across major platforms in the Philippines and Singapore. We are looking for an E-commerce Specialist / Manager to own the total commercial performance of our brands across all e-commerce platforms and markets.

The Role

You will own everything e-commerce for all Kimtan Labs brands: GMV delivery, platform partnerships, campaign strategy, promotional execution, assortment optimization, demand planning, storefront operations, and shop health. You will operate across TikTok Shop, Shopee, and Lazada in the Philippines and Singapore, with scope to expand into additional marketplaces and regions including Sephora and other global platforms. This role will evolve to include management of the Live Seller team.

Platform advertising is owned by Performance Marketing: you will coordinate closely on campaign alignment.

What You'll Do

Commercial & Partnerships

• Deliver e-commerce GMV targets across all brands, platforms, and markets.
• Own platform KAM relationships: secure campaign slots, co-funded promos, brand days, traffic support, and early access to platform features.
• Own the full e-commerce commercial calendar: mega sales, flash sales, payday sales, seasonal activations, and equally the BAU rhythm that drives consistent daily GMV between campaign peaks.
• Lead promotional strategy: voucher mechanics, discount depth, free shipping thresholds, bundle pricing, flash sale selection, and platform promo enrollment.
• Manage cross-border marketplace operations (currently Singapore) including localization, pricing, and compliance.
• Evaluate and launch new marketplace channels (e.g., Sephora, regional/global platforms): from business case through go-live.
• Coordinate with Performance Marketing on paid campaign alignment: provide platform-side inputs on timing, product focus, and promotional mechanics.

Assortment, Bundling & Merchandising

• Optimize product assortment per platform based on traffic patterns, category trends, and margin contribution.
• Develop and manage bundle strategies: product bundles, kits, and value sets that drive average order value and move slow-moving inventory.
• Proactively review and rationalize the catalog: flag stale, redundant, or underperforming SKUs and bundles for update or retirement.
• Coordinate with marketing on creative assets and campaign narratives across all platforms.

Demand Planning & Availability

• Maintain on-line availability (OLA) at 95% or above across all platforms at all times.
• Own the demand signal for e-commerce: forecast replenishment needs based on sell-through velocity, campaign spikes, and seasonal patterns.
• Trigger replenishment at the right reorder points and coordinate with supply chain to prevent stock-outs before they happen.
• Monitor stock levels across all platform warehouses and fulfillment channels: flag low stock, oversupply, or allocation issues.

Storefront Operations

• Manage all product listings and the e-commerce database: SKUs live, accurate, correctly priced, brand-compliant.
• Maintain platform compliance and shop health across all platforms: response rates, shipping performance, violation-free status.
• Manage customer reviews and ratings: respond to negative reviews within 24 hours, escalate recurring product issues, maintain strong shop ratings.

Live Selling & Content Commerce

• Own the live selling channel strategy: schedule optimization, product mix, promotional integration. Will evolve to directly manage the Live Seller team.
• Review Live Seller closeout reports, surface patterns, and feed insights back into campaign and product planning.

Reporting

• Weekly e-commerce performance report: GMV by platform, GMV by market, campaign performance, traffic and conversion trends, OLA and stock health, platform partnership pipeline, and forward-looking recommendations.

What We're Looking For

• 3 to 6 years of experience in e-commerce management, marketplace operations, or digital commerce: ideally within beauty, personal care, or FMCG.
• Hands-on experience managing seller accounts on TikTok Shop, Shopee, and/or Lazada: you've run storefronts, not just observed them.
• Strong commercial instinct: you think in terms of GMV, margin, and ROI, not just listings and clicks.
• Proven experience managing platform KAM relationships: you've negotiated deals, secured campaign slots, and leveraged platform partnerships for commercial advantage.
• Experience with campaign planning and promotional strategy across multiple platforms simultaneously.
• Understanding of demand planning fundamentals: sell-through analysis, reorder points, and supply chain coordination.
• Data-literate: comfortable with platform analytics, can extract insights and turn them into action.
• Strong cross-functional coordination skills: can work across marketing, supply chain, and performance marketing teams without needing to be brokered.
• Experience with cross-border e-commerce or multi-market operations is a strong plus.
• Based in Metro Manila and able to report daily to our BGC office.

Nice to Have

• Experience launching brands on new marketplace channels (Sephora, Amazon, or regional equivalents).
• Background in beauty or skincare e-commerce specifically.
• Experience managing live selling teams or live commerce strategy.
• Familiarity with e-commerce in Southeast Asian markets beyond the Philippines.
• Experience with assortment rationalization and bundle strategy.

What Success Looks Like

• GMV targets are hit consistently across all platforms and markets.
• OLA stays at 95% or above: stock-outs are prevented, not reacted to.
• The catalog is clean and commercially intentional: every listing has a reason to be there.
• Shop ratings are at 4.8 or above across all platforms.
• Platform KAMs know you by name and proactively bring opportunities to the table.
• Campaign execution is tight: promotions go live on time, mechanics are correct, and post-campaign analysis surfaces clear insights.
• Your weekly report tells the Head of Commercial what happened, why, and what to do next: not just numbers.
• By Month 6, you are running e-commerce with a point of view: recommending where to invest, which relationships to deepen, which new markets to enter.