Job Overview
Define and own the overall eCommerce and omnichannel strategy, delivering sustainable revenue growth across owned, marketplace, and quick commerce channels. This role owns the full digital commerce P&L and ensures a seamless, customer-centric experience across all touchpoints.
Job Responsibilities
The E-Commerce & Omnichannel Lead defines and allocates the right resources and investments to deliver the growth ambition of Royal Canin's E-Commerce. Through a collaborative approach, this associate supports, educates and leads the overall E-commerce strategy across different stakeholders in the country.
- Set channel strategy, targets and annual roadmap, in view of the competition, trends & dynamics of the market.
- Own P&L, budgeting, and performance reviews for digital channels.
- Define our pricing and trade terms strategy to support our growth ambition. Align with the Regional/Global approach.
- Accountable for the consistency of our brand online execution and customer experience across platforms, as well as our omni channel operating principles deployment
- Define and optimize D2C assortment; review portfolio performance in D2C channels at market level and monitor vs. plan; explore new ways of creating value (i.e. delivery times, subscription, service on top, etc.).
- Define and drive roadmap for the future of Royal Canin D2C platforms, including linkages across other demand models.
- Lead cross-functional stakeholder management. Collaborate across pillars to create impactful JBPs & trading terms for Omnichannel accounts that sell both offline and online.
- Oversee performance tracking, forecasting and reporting.
- Execute a solid mapping of our online retailers / marketplaces and gather data to follow market trends and anticipate decisions.
- Collaborate with relevant parties on the utilization of data to enhance the usage of Royal Canin Club, and other relevant system/program.
- Align with our Global Category Leadership and define a story to be deployed locally. Translate the category management strategy into growth initiatives, including joint business plans.
- Explore the different channel opportunities, including B2B2C and B2C.
- Manage key external platforms and strategic partnerships, i.e. e-Distributor, 3PL, local customers, marketplaces, agencies, customer care team, etc.
- Lead hiring and capability building of team
- Work together with the Pillar Head to align sales and marketing strategy
- Participate to best practices sharing with peers, Local/Cluster/Regional/Global teams.
- Build solid reports to be shared at the Local/Cluster/Regional/Global level and locally for Management Team.
Job Qualifications
- Bachelor's degree in business, Marketing, Digital Commerce, or a related field; MBA or equivalent is a plus.
- 8-12+ years experience in E-Commerce, digital, or omnichannel leadership
- Strong P&L ownership experience
- Experience across marketplaces (Shopee/Lazada/TikTok), D2C and omnichannel models
- Proven people leadership and team-building capabilities
- Strategic mindset with strong analytical skills with the ability to interpret data and generate actionable insights.
- Ability to develop and execute channel-specific strategies aligned with brand and commercial goals.
- Excellent cross-functional collaboration skills, especially with supply chain, marketing, sales, and external partners.
- Effective communicator with the ability to influence stakeholders and present insights clearly.
- Proactive in identifying new opportunities and piloting emerging online channels.
- Comfortable working in a fast-paced, evolving digital environment.
