Job Description
Lead and grow the online business of SM Retail by developing e-commerce strategies that drive sales, customer acquisition, and profitability.
Key Responsibilities
- Develop and execute e-commerce strategies to achieve sales and profitability targets.
- Drive online sales through promotions, flash sales, vouchers, bundles, free shipping, and seasonal campaigns.
- Manage and optimize the company's e-commerce platforms, online marketplaces, and digital sales channels.
- Monitor sales, traffic, conversion, AOV, and campaign performance to identify growth opportunities.
- Work with Merchandising, Marketing, and Operations teams to optimize product assortment, pricing, promotions, inventory, and customer experience.
- Monitor competitor activities and market trends and recommend tactical actions to improve online performance.
- Prepare performance reports and provide actionable recommendations to management.
Qualifications
- Bachelor's degree in Business, Marketing, E-Commerce, Management, or related field.
- At least 3-5 years of experience in e-commerce, digital sales, marketplace management, or online retail.
- Strong understanding of e-commerce platforms, digital marketing, and online sales tactics.
- Strong analytical and commercial skills, with knowledge of key e-commerce metrics such as GMV, conversion rate, AOV, traffic, and ROAS.
- Excellent communication, project management, and stakeholder management skills.
- Results-driven, proactive, and comfortable working in a fast-paced retail environment.
