Company Description
Fil-Pacific Apparel Corporation is one of the Philippines leading apparel manufacturers and retailers, serving the men's and women's fashion market with annual recurring revenue exceeding USD 100 million.
The Company manages a portfolio of globally recognized and homegrown brands, including Jag, Lee, Wrangler, Tribal, U.S. Polo Assn. (USPA), and other lifestyle brands. Through its extensive retail, wholesale, and distribution network, Fil-Pacific continues to expand its omnichannel presence by delivering quality products and exceptional customer experiences across both physical stores and digital platforms.
Join a dynamic organization where innovation, collaboration, and digital transformation are shaping the future of fashion retail.
Role Description
The E-Commerce Head is a full-time, on-site leadership role based in Muntinlupa City. This position is responsible for developing and executing the Company's overall e-commerce strategy to drive sustainable online sales growth, profitability, and customer engagement across all digital commerce channels.
The role leads the management of online marketplaces, brand-owned websites, digital merchandising, pricing strategies, promotional campaigns, and customer experience initiatives. Working closely with Marketing, Merchandising, Supply Chain, Logistics, IT, Finance, and Customer Service teams, the E-Commerce Head ensures seamless end-to-end online operations while identifying new business opportunities that strengthen the Company's digital presence and competitive advantage.
Key Responsibilities
- Develop and execute the Company's overall e-commerce strategy aligned with business objectives.
- Lead and oversee the day-to-day operations of all online sales channels, including marketplaces and brand-owned websites.
- Drive online sales growth through effective merchandising, pricing, promotional campaigns, and customer acquisition initiatives.
- Optimize product assortment, online content, search visibility, and the overall customer journey across digital platforms.
- Monitor and analyze key performance metrics, including sales, traffic, conversion rate, Average Order Value (AOV), Return on Ad Spend (ROAS), customer acquisition, and customer retention.
- Collaborate with cross-functional teams to ensure inventory accuracy, timely order fulfillment, and excellent customer service.
- Manage relationships with marketplace partners, digital agencies, and third-party service providers.
- Prepare budgets, sales forecasts, business reviews, and performance reports for senior management.
- Identify new market opportunities, emerging digital trends, and innovative technologies to enhance business performance.
- Lead, mentor, and develop the E-Commerce team while fostering a culture of accountability, collaboration, innovation, and continuous improvement.
Qualifications
- Bachelor's Degree in Business Administration, Marketing, Management, E-Commerce, or a related field.
- At least 7 years of experience in e-commerce, online retail, or digital commerce, with a minimum of 3 years in a managerial or leadership role.
- Strong knowledge of online marketplaces, e-commerce platforms, digital merchandising, customer journey management, and omnichannel retail operations.
- Proven track record of driving online sales growth through data-driven strategies and performance optimization.
- Strong analytical and business planning skills, with the ability to interpret data and translate insights into actionable business decisions.
- Experience in budgeting, forecasting, sales planning, and performance management.
- Solid understanding of digital marketing, performance marketing, and online campaign execution.
- Demonstrated leadership experience managing cross-functional teams and collaborating with Marketing, IT, Merchandising, Supply Chain, Finance, and Customer Service.
- Experience in the fashion, apparel, retail, or consumer goods industry is highly preferred.
- Excellent communication, leadership, negotiation, problem-solving, and stakeholder management skills.
- Willing to work on-site in Muntinlupa City.
Why Join Fil-Pacific Apparel Corporation
At Fil-Pacific, you'll have the opportunity to lead the digital transformation of one of the Philippines most established apparel companies. You'll work with iconic fashion brands, collaborate with talented professionals, and play a key role in shaping the future of our e-commerce and omnichannel business.
If you are passionate about digital commerce, innovation, and delivering exceptional customer experiences, we invite you to be part of our growing team.
