Key Duties & Responsibilities
E-Commerce
- Develop and implement e-commerce strategies to enhance company website and facebook performance, increase online sales, and grow the company's digital presence
- Manage e-commerce platforms such as Shopee, Lazada and TikTok ensuring smooth day-to-day operations and optimal functionality resume
- Analyze website traffic and customer behavior to improve user experience, conversion rates, and sales funnels
- Coordinate with other marketing team and MIS to execute digital marketing campaigns, optimize SEO/SEM, and integrate technologies that enhance the online shopping experience
- Monitor competitors and market trends in e-commerce platforms to maintain a competitive edge
- Oversee customer service and satisfaction, ensuring prompt resolution of queries and high-quality support
- Manage budgets and financial plans, track expenses, and ensure profitability of online channels
- Lead and supervise e-commerce teams, including developers, designers, live sellers and content creators, providing guidance and performance feedback
- Generate reports for senior management on performance metrics, sales trends, and strategic recommendations
New Product Development
- Conducting market research in the trade to identify new product opportunities and track competitor activity.
- Collaborating with cross-functional teams to ensure on-time, compliant product launches.
- Managing project timelines, budgets, and profitability targets.
- Monitoring post-launch performance and recommending improvements.
- Presenting business cases and updates to senior management while mentoring team members.
- Coordinate with suppliers to ensure product specifications and quality are met.
