Job Description

Company: Wuye Consulting (Wuye.co) is a dynamic, fast-growing startup with a proven track record in global brand expansion. We specialize in launching and scaling direct-to-consumer (DTC) brands in the US and global markets. Our leadership team has helped major brands like Temu, Tencent, ChiForest, SMOORE, and Elfbar succeed overseas, and we're now launching our own in-house DTC ventures.

Location: Remote (Southeast Asia)

Job Description:

We are seeking a proactive and results-oriented DTC Digital Marketing Specialist to join our lean and agile team. This is a hands-on role where you will be responsible for the day-to-day management and execution of our digital advertising. You will be a key player in launching a diverse range of innovative products, our initial products will be high-ticket kitchen related products and vape related products(different sites) .

What You'll Do:

Digital Advertising:

Plan, execute, and manage paid advertising campaigns across major platforms, including Meta (Facebook/Instagram), Pinterest, Google Ads, TikTok Ads, and others.
Monitor campaign performance, analyze key metrics (ROAS, CPA, CTR), and optimize for maximum efficiency and ROI.
Collaborate with our in-house creative specialist to provide feedback on ad performance and request new creative assets.
Ensure 100% account security by operating within our centralized adspower infrastructure.
Conduct rigorous A/B testing on high-ticket audience segments.
Full-Funnel Performance Analysis (Ad → Landing Page → Product Page → ATC → Checkout → Purchase → AOV)
AI-Assisted Marketing: You will help us test AI tools for:Advertising, Creative analysis, Customer research, Competitor research, Performance analysis, Campaign optimization, Marketing automation

Expansion:

Assist in setting up and managing new sales channels as we expand to platforms like Amazon and TikTok Shop.
Stay updated on the latest trends in DTC e-commerce, digital marketing, and the consumer electronics market.

What We're Looking For:

Proven experience (2-3 years) in managing and optimizing paid advertising campaigns for e-commerce brands, especially premium DTC E-commerce.
Strong analytical skills and proficiency in using tools like Google Analytics, Google Ads, and Meta Ads Manager.
Strong English communication skills and experience working with international remote teams..
A proactive, problem-solving mindset with the ability to thrive in a fast-paced, startup environment.

Because our initial media budget is relatively lean, learning velocity and quality of decisions are just as important as media efficiency.

Monthly Full Time Salary Range from 500USD to 600USD, plus bonus.