Distribution Engagement Manager

Company Description

EastWest Ageas Insurance, formerly Troo, provides simple and flexible life insurance solutions designed for modern lifestyles and financial needs. Established in 2015, we were the first insurance company globally to implement an end-to-end integrated cloud-based IT platform, ensuring a seamless customer experience. As a partnership between EastWest Bank, a leading Philippine universal bank, and Ageas, a major international insurance group with nearly 200 years of expertise, we are committed to helping Filipinos plan for a secure future. With access to over 400 EastWest branches, we aim to deliver customer-centric financial solutions with transparency and exceptional value.

Overall purpose:

The Distribution Engagement & Communications Manager plays a pivotal role in driving strategic communication and engagement initiatives across all distribution channels, including Bancassurance, Agency Sales, and internal stakeholders. This role is responsible for crafting and executing targeted communication strategies that support

the adoption of key sales enablers, campaign rollouts, and operational updates.

Working closely with cross-functional teams such as Marketing, Customer Experience, and Sales Management, the manager develops compelling content, scripts, and presentations tailored to various audiences.

The role also supports the timely execution of sales

campaigns, ensures alignment with compliance standards, and supports the planning and delivery of both large-scale and intimate engagement events.

With a strong focus on stakeholder collaboration, performance reporting, and insight generation, this role is essential in enhancing distributor engagement, driving sales effectiveness, and supporting the company's growth objectives.

Duties and Responsibilities:

1. Strategic Distribution Communication Development

• Develop and implement comprehensive communication

strategies to promote understanding and adoption of key sales

enablers and other critical initiatives across all distribution

channels

• Design tailored, creative and channel-specific content (eg.

Targeted email campaigns, Viber/SMS updates, videos,

newsletters, quick reference guides) in collaboration with

Marketing.

2. Stakeholder Relationship & Distribution Scripting & Presentation

Support

• Maintain strong, proactive relationships with Agency Leaders,

EWB Bankers and Banca Sales Leaders.

• Partner with Customer Experience, Customer Interaction,

Distribution Support and Sales Management teams to develop

clear, compelling scripts and presentations for communications

targeting distributors and sales leaders.

3. Sales Campaign Management

• Ensure the timely and accurate launch and updating of Banca

and Agency sales campaigns according to pre-defined schedules

and SLAs.

• Proactively monitor campaign progress, seek support to

troubleshoot delays and inaccurate source data, and ensure

strict adherence to approved guidelines and compliance

standards.

4. Distribution Engagement & Event Execution

• Plan and execute smaller engagement events for distribution

channels (e.g. Leaders planning sessions, and partner

engagement events.)

• Collaborate and support with the Marketing team on the

execution of larger-scale channel events.