Director, Platform Strategy & Commerce

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Director, Platform Strategy & Commerce

A little bit about our team:

The Platform Strategy & Commerce team is a newly formed division as part of the Integrated Marketing Services & Strategy (IMSS) function, architecting Warner Music's strategy and success across the region's vast and dynamic digital landscape.

We operate with a high-yield structure designed for maximum commercial impact: a central regional Strategy & Commerce function that forges best-in-class partnerships and monetisation architectures, collaborating with and influencing dedicated local market experts to execute flawlessly to drive revenue, e-commerce direct-to-fan sales, and artist exposure. We also provide dedicated Creator Marketing services to the Regional Artist Strategy team, in collaboration with local Creator Marketing teams, to develop platform strategies which increase reach and revenues through an optimised Short-Form > DSP stream conversion funnel.

We are the strategists who develop merchandise in to fandom opportunities, and the innovators who turn cultural reach into direct commercial engagements.

Why this could be your next big break:

This role positions you as the chief Architect of commercialisation and Direct-to-Fan Monetization for the entire region. Moving far beyond traditional platform optimization plays, you will serve as the executive leader over the regional monetization hub, supporting local teams and centralising a regional roadmap for product commercialization, physical and digital merchandise drops and performance-based creator affiliate networks across 14+ markets.

Your mission is to operate as a high-growth strategic layer that bridges global digital networks with local execution squads, building the direct-to-superfan web and social commerce infrastructure to enhance local team creative, strategic, executional capacity and revenue.

You will oversee and ensure excellence in Creator strategies optimising awareness to conversion journeys across eComm and DSP Audio Streaming.

What you'll do:

• Direct-to-Superfan Monetization: Design, launch, and execute the regional commercial roadmap for product capitalization, automated retail loops, and direct-to-consumer digital storefront networks .
• Team & Ecosystem Governance: Directly oversee and synchronize your direct reports, including the Creator Marketing manager and external specialised execution teams in China aligning visual media reach and creator relationships with downstream purchase funnels.
• Cross-Functional Collaboration: Work functionally with Global Marketing and WMX to ensure global strategies and best practices are activated in the region. Work in lockstep with the other Marketing Service leads (Audience, Content & Creative and Paid Media), fostering a matrix pod environment where e-commerce blueprints are natively integrated within every relevant brief response from day one.
• Stakeholder Partnership: Become the trusted advisor for eCommerce leads in key markets, demonstrating strategic and executional prowess to help them grow their local revenues and meet and exceed targets
• Authority on Best Practice: Command the regional strategy for knowledge sharing, network sharing, capturing key initiatives from platforms, defining regional best practices, and leading regional eComm and Social Commerce growth models.
• Tooling & Innovation: Collaborate with Marketing Enablement to champion the strategic exploration and implementation of tools, proactively partnering with stakeholders to embed solutions within daily team workflows, briefing frameworks, and campaign task delivery .
• Data Loop Ingestion Management: Coordinate with the Advanced Data Engineering team to ensure that all click-through velocities, store analytics, and off-platform superfan behavior trends smoothly feed back into the proprietary Unified data engine and predictive analytics platform.
• Direct Report Mentorship: Provide direct line management and technical coaching, to your direct report
• Performance Goal Architecture: Set, track, and review technical asset output KPIs, workflow accuracy goals, and operational delivery speeds.
• Specialist Talent Alignment: Conduct regular, metrics-driven 1:1 sessions focused on workflow optimization, skill enhancement, and cross-border project prioritization.

About you:

• Proven Leader in APAC Partnerships: You have significant experience (7-10+ years) in a senior digital account management, e-commerce leadership, or commercial platform strategy role, with a proven track record of managing complex relationships with major platforms across the APAC region.
• Strategic Visionary & Commercial Closer: You excel at seeing the bigger picture, possessing a demonstrated capability to translate platform architecture updates and business development targets into a cohesive, high-yield retail revenue engine .
• Extensively Networked Regional eComm & Ecosystem Leader: You bring a deep, established network across the Southeast Asia, China and Hong Kong e-commerce ecosystems. This includes direct, high-level relationships with major regional retail and social commerce platforms (e.g., TikTok Shop, Shopee, Lazada, Douyin Shop, WeChat Shop), a strong network of SEA/HK/CN fulfillment and logistics partners, leading creator affiliate agencies, and specialized physical product development vendors.
• Influential Matrix Leader: You are a natural leader who can inspire, align, and organize multiple cross-functional technical teams and local market experts across different cultures and markets, even without direct reporting lines .
• Data-Driven Strategist: You are fluent in the language of performance analytics, able to synthesize partner insights, web revenue trends, and log-level traffic metrics into actionable regional blueprints that deliver measurable growth.
• Master Communicator & Negotiator: You possess exceptional presentation skills, capable of leading high-level business reviews and navigating complex stakeholder environments across local, regional, and global levels. Proficient in English, with Mandarin and/or Japanese language skills preferred but not essential

About Us

As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Music With Vision & Voice.

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Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.