Role Overview
We are seeking a
Director of Marketing (Remote/WFH) to lead and execute all marketing efforts for a multi-location fitness brand. This role oversees brand strategy, content creation, communications, and campaigns, ensuring every touchpoint reflects the brands values, energy, and community-first approach. From social media and email campaigns to events and partnerships, the Director of Marketing drives visibility, engagement, and growth while maintaining a cohesive look, feel, and voice across all locations.
Key Responsibilities
Brand & Creative Direction
- Own and evolve brand values, voice, and visual identity across all platforms
- Ensure consistency in look, feel, and messaging across locations, digital channels, and in-studio materials
- Lead creative direction for campaigns, promotions, and seasonal initiatives
Social Media & Content
- Manage social media accounts across multiple locations
- Develop, create, and publish engaging content (reels, posts, stories, graphics, captions)
- Plan and execute content calendars aligned with business goals, launches, and events
- Monitor performance and optimize content based on engagement and growth metrics
Email, Text & Marketing Automations
- Build and manage email marketing campaigns including newsletters, promotions, and announcements
- Own automated marketing flows including emails, texts, and task-based communications
- Segment audiences and personalize messaging to drive retention, conversion, and reactivation
Campaigns & Promotions
- Plan and execute all marketing campaigns for memberships, events, and special offers
- Collaborate with leadership on strategy for new launches and growth initiatives
- Track and evaluate campaign performance to inform future strategy
Events & Partnerships
- Lead marketing for in-studio events, community activations, and special programs
- Develop and manage partnerships with local brands, instructors, and community organizations
- Promote events and partnerships across all marketing channels to maximize attendance and impact
Cross-Functional Collaboration
- Work closely with managers, instructors, and operations to align marketing with business needs
- Support instructors with content guidance, brand standards, and promotional tools
- Serve as the primary point person for all marketing-related initiatives
What Success Looks Like
- Strong, consistent brand presence across all locations
- Engaging, on-brand content reflecting energy, community, and passion
- Effective email and text campaigns driving attendance, retention, and revenue
- Well-executed events and partnerships that strengthen community connection
Skills & Qualities
- Strong creative and strategic marketing skills
- Deep understanding of social media, content creation, and digital marketing tools
- Experience with email marketing, automations, and customer communication platforms
- Highly organized, proactive, and able to manage multiple priorities independently
- Passion for fitness, community, and building meaningful brand experiences
- Strong design skills and eye for layout, typography, and visual storytelling
- Ability to create on-brand graphics and assets across digital and physical channels
