Director, Acquisition | Brand & Marketing

The Director, Acquisition is responsible for driving customer growth across the integrated resort by developing and executing acquisition strategies that generate measurable business outcomes. Leveraging digital marketing, traditional advertising, customer analytics, marketing technology, and strategic partnerships, the role is accountable for attracting new customers and converting demand into loyalty program enrolments, hotel bookings, restaurant reservations, entertainment ticket sales, gaming visitation, and other revenue-generating activities.

Customer Acquisition Strategy

• Establish acquisition targets, KPIs, and growth plans aligned with business priorities
• Identify new customer segments and opportunities to expand market share.

Digital Marketing & Performance

• Lead all digital acquisition initiatives across paid search, paid social, display, video, programmatic, mobile, affiliate marketing, and emerging digital platform
• Oversee website and digital conversion strategies to improve customer journeys and online engagement

Traditional Advertising

• Lead the planning and execution of traditional advertising campaigns across television, radio, print, outdoor advertising (OOH), cinema, and other offline media
• Work closely with agencies and media partners to optimize campaign performance and effectiveness

Customer Analytics & Optimization

• Drive continuous optimization through testing, segmentation, personalization, and performance analysis
• Develop dashboards and executive reporting to support business decision-making

Leadership & Stakeholder Management

• Lead and develop a high-performing acquisition team across digital marketing, traditional advertising, and partnerships

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business Administration, Digital Marketing, Communications, or a related discipline
• MBA or postgraduate qualification is an advantage
• Minimum 13 years of experience in customer acquisition, digital marketing, growth marketing, advertising, or integrated marketing
• At least 5 years in a senior leadership role managing multi-channel marketing program
• Proven experience leading customer acquisition strategies supported by digital marketing, traditional advertising, analytics, and partnerships
• Experience within integrated resorts, hospitality, gaming, travel, retail, financial services, or other consumer-facing industries is highly desirable