Direct Message Marketing Specialist Part-time

Key Responsibilities:

• Execute and manage direct message outreach campaigns across platforms like Instagram and Facebook.
• Qualify leads via scripted and semi-scripted DM conversations
• Initiate and sustain personalized communication with potential customers to drive sales
• Handle objections and FAQs in a professional and consultative manner
• Collaborate with the sales and marketing teams to align messaging and track lead performance
• Maintain accurate CRM documentation and conversation records
• Continuously optimize outreach strategies based on response rates and engagement analytics
• Meet or exceed weekly KPIs related to conversations started, leads qualified, and sales closed

Requirements:

• Proven experience in Direct Message marketing, social selling, or outreach-based lead generation
• Strong written communication skills in English (friendly, persuasive, and clear)
• High level of initiative and ability to work autonomously
• Familiarity with platforms like Instagram Facebook and Instagram
• Availability to work in Australian time zones
• Strong understanding of brand tone and customer psychology
• Interest in health, fitness, and wellness is a strong advantage
• Experience using scripts while still sounding natural and human

Nice to Have:

• Experience working in the supplements, fitness, or wellness space
• Familiarity with social media automation tools.