Search by job, company or skills

Mellow Media Ltd

Direct Media Buyer

3-5 Years
new job description bg glownew job description bg glownew job description bg svg
  • Posted a month ago
  • Be among the first 10 applicants
Early Applicant

Job Description

About Us

We are a fast-growing company with multiple online dating and AI platforms. We specialize in direct media buying and scaling high-converting traffic sources. Our goal is to dominate the online dating and AI companionship industry through innovative ad strategies, premium traffic partnerships, and data-driven growth.

Role Overview

We're looking for an experienced Media Buyer with a strong performance marketing background and the ability to run high-volume, conversion-driven campaigns. You'll manage direct media buying channels, drive high-intent traffic to our brands, test creatives, and optimize funnels based on data.

This is a hands-on, analytical, fast-moving role for someone who loves launching campaigns, testing at speed, and scaling what works.

Responsibilities
  • Plan, launch, and scale direct media buying campaigns across display, native and other traffic sources.
  • Manage campaigns across networks such as Google, Meta,TrafficJunkie, ExoClick, PropellerAds, Taboola/Outbrain, DSPs, etc.
  • Research and onboard new traffic sources to diversify acquisition.
  • Run A/B tests for creatives, pre-landers, landers, and funnels.
  • Analyze campaign performance daily and adjust based on KPIs.
  • Help produce high-converting ads.
  • Monitor performance using Voluum/Binom or similar trackers.
  • Negotiate rates and deals with traffic networks and partners.
  • Propose funnel improvements to increase conversion rates and ROIs.

Requirements
  • 3+ years of media buying experience with strong, provable ROI.
  • Experience in direct response marketing (dating/adult, gaming vertical is a major plus).
  • Stong analytical mindset and comfort working with data.
  • Proficiency with tracking tools and attribution platforms.
  • Experience managing five-figure monthly budgets and desire to scale to six figures.
  • Fast, autonomous decision-maker with an ROI-focused approach.
  • Familiarity with compliance and creative limitations in the dating/adult niche.

Nice to Have
  • Experience using Tableau (or similar BI tools) for data analysis.
  • Basic ad copywriting or creative editing skills.
  • Programmatic buying experience.
  • Understanding of user psychology and buyer intent in dating funnels.
  • Experience managing traffic in Tier-1 GEOs.

More Info

Job Type:
Industry:
Employment Type:

About Company

Job ID: 139508711