Digital Video Strategist

Be a Kapamilya!

The ABS-CBN YouTube / Facebook Team seeks aDigital Video Strategistto coordinate and enhance the ABS-CBN-owned YouTube / Facebook channels. Reporting to the YouTube / Facebook Strategy and Monetization Head, the successful candidate will oversee the ABS-CBN owned YouTube / Facebook channels as a revenue-generating platform. In addition, he or she has proficiency in the use of CMS, copyright, claims, and analytics.

Duties and Responsibilities:

Channel Optimization

- Implement audience development strategies on ABS-CBN-owned YouTube / Facebook channels

- Optimize content for maximum visibility and ranking across the YouTube / Facebook platform

- Creation of channel art, channel icon, thumbnails, end screens, and artcards

- Write accurate, concise and clear video titles, video descriptions, ang tags

- Regularly update the channel frontdoor to promote fresh and relevant content

- Transcode videos into their correct format

Monetization

- Maximize the revenue potential of each video uploaded in the platform

- Scale and optimize the monetization of ABS-CBN's assets with a deep understanding of digital rights, advanced analytics, and complex claiming scenarios

- Assess channel and monetization performance leveraging knowledge of the YouTube / Facebook ecosystem and platform strategies

Digital Rights

- Ensure that the audio and video presented in the content do not contain third-party materials

- Distinguish complex territorial rights and multi-party ownership issues

Data Analysis

- Generates, consolidates, analyses, and presents data to stakeholders alongside actionable insights and strategies to increase revenue generation.

- Key Functions include but not limited to:

- Data Generation

- Data Analysis and Strategy

- Data Visualization

- Data Support for Internal Teams

Qualifications:

Possess a Bachelor's degree in a job related field such as Communications.

2-3 years of experience in experience in YouTube & FB channel operations, statistical analytics, and digital analytics

Has excellent writing and communication skills; Social media writing experience is a plus

Strong ability to articulate technical and statistical concepts clearly and concisely

Passion and appreciation of the media, entertainment and creative industry is a plus

Experience in video editing and Adobe Photoshop is a plus