Digital Project Specialist

Qualifications

Educational Background

• Adjust as needed

Work experience required

· Bachelor's degree or equivalent experience.

· At least 3 years of experience in managing website development, maintenance, programming, or other digital assets and programs.

· Strong understanding of technical design features and architecture related to website and content development.

· Proficiency with Adobe Acrobat, Excel, PowerPoint, and Word (experience with Photoshop, HTML, and CSS is a plus)

· Project management experience with demonstrated ability to prioritize work independently and manage multiple tasks (PMP certification is a plus)

Technical / Functional Skills

• Jira, Workfront

Behavioral Preferences / Soft Skills

Roles and Responsibilities Project Management

• Understand marketing briefs, project objectives, scope, requirements, and deliverables, and provide project recommendations and support.

• Serve as the primary point of contact for Business teams.

• Manage Web Experience projects under both the current and streamlined delivery approaches.

• Coordinate with GMSS pillars, developers, external agencies, and other stakeholders.

• Establish and monitor project timelines, milestones, dependencies, and deadlines.

• Maintain accurate project status and communicate progress, decisions, risks, and required Confidential actions to stakeholders.

• Build effective working relationships with Project Managers in Genpact, 3M's business process outsourcing partner. Initial training and guidance will be provided by the Web Experience PM Lead in Genpact. Site Build and Enhancements

• Manage the implementation of Business requirements for 3M.com builds, enhancements, digital campaigns, and publishing activities.

• Guide country marketers in defining the scope and preparing required documentation, including Content Plans and Marketing Automation briefs.

• Ensure Business teams understand and follow the 3M.com deployment process, responsibilities, and timelines.

• Coordinate deliverables across SEO, product content, Marketing Automation, platform teams, and developers.

• Create and manage development briefs through Workfront, JIRA, and other applicable tools.

• Track development, review, approval, and publishing activities and ensure completed deliverables align with approved requirements and 3M.com standards. User Experience

• Partner with Business teams and GMSS stakeholders to understand business objectives, customer needs, and website requirements, and translate them into user-centred website recommendations. • Lead UX and website optimization by evaluating 3M websites, global reference sites, SEO, and AI to identify opportunities for improvement and new digital experiences, while ensuring alignment with 3M standards, accessibility, and governance. Reporting

• Report project status, risks, dependencies, and required actions to Business teams and key stakeholders.

• Monitor and report performance against key metrics, including Service Level Agreements (SLA),

Customer Satisfaction (CSAT), and On-Time-In-Full (OTIF).

Key Success Factors:

• Successfully manage Web Experience projects across both the current and streamlined delivery approaches.

• Demonstrate strong project management through clear planning, coordination, follow-up, risk management, and communication.

• Complete requested web pages in alignment with business requirements, timelines, and 3M.com standards.

• Build effective working relationships with Business teams, GMSS stakeholders, Genpact Project Managers, developers, and external agencies.

• Drive website recommendations and UX improvements that align with business objectives, 3M standards, and governance.

• Maintain clear objectives, measurable performance indicators, and transparent reporting.

Job Summary:

The Digital Project Specialist partners with Business teams and GMSS stakeholders to deliver

3M website projects through both the current and streamlined Web Experience delivery

approaches. The role ensures projects are delivered in line with business requirements,

3M.com standards, and GMSS governance.

The primary responsibility is to manage the build, enhancement, and publishing of 3M.com

pages and related digital experiences. The role is expected to manage the delivery of target

number of web pages, with accountability for each assigned deliverable from requirements

gathering and project briefing through development, review, approval, publication, and post. launch activities.

A secondary responsibility is to provide UX leadership and consultation by helping Business

teams define website needs, evaluate existing 3M solutions and site experiences, and develop

clear, user-centered recommendations.

Target number of pages:

• 3M.com domain + non 3M.com domain using the current experience: 100 pages

- Background: The former CW completed 73 pages, mainly due to the Solventum spin

off and other business needs. There may be additional requests for similar updates

before we migrate to the streamlined experience. These requests may arise

regardless of whether the existing pages have already been updated.

- However, these updates are generally very simple, such as text updates or image

replacements.

- After the existing pages are migrated to the streamlined experience, the number of

pages requiring updates will be significantly reduced, and future updates will be

limited.

• 3M.com domain using the new experience: 15 pages

• Non 3M.com domain using the new experience: 10 pages

- The schedule has not yet been confirmed, and the priority is currently low, but the

work may take place within the next year. If it does not occur during the contracted

period, the CW will not be expected to support it.

Job Responsibilities:

Project Management

• Understand marketing briefs, project objectives, scope, requirements, and deliverables, and

provide project recommendations and support.

• Serve as the primary point of contact for Business teams.

• Manage Web Experience projects under both the current and streamlined delivery

approaches.

• Coordinate with GMSS pillars, developers, external agencies, and other stakeholders.

• Establish and monitor project timelines, milestones, dependencies, and deadlines.

• Maintain accurate project status and communicate progress, decisions, risks, and required

Confidential

actions to stakeholders.

• Build effective working relationships with Project Managers in Genpact, 3M's business

process outsourcing partner. Initial training and guidance will be provided by the Web

Experience PM Lead in Genpact.

Site Build and Enhancements

• Manage the implementation of Business requirements for 3M.com builds, enhancements,

digital campaigns, and publishing activities.

• Guide country marketers in defining the scope and preparing required documentation,

including Content Plans and Marketing Automation briefs.

• Ensure Business teams understand and follow the 3M.com deployment process,

responsibilities, and timelines.

• Coordinate deliverables across SEO, product content, Marketing Automation, platform teams,

and developers.

• Create and manage development briefs through Workfront, JIRA, and other applicable tools.

• Track development, review, approval, and publishing activities and ensure completed

deliverables align with approved requirements and 3M.com standards.

User Experience

• Partner with Business teams and GMSS stakeholders to understand business objectives,

customer needs, and website requirements, and translate them into user-centred website

recommendations.

• Lead UX and website optimization by evaluating 3M websites, global reference sites, SEO,

and AI to identify opportunities for improvement and new digital experiences, while ensuring

alignment with 3M standards, accessibility, and governance.

Reporting

• Report project status, risks, dependencies, and required actions to Business teams and key

stakeholders.

• Monitor and report performance against key metrics, including Service Level Agreements

(SLA), Customer Satisfaction (CSAT), and On-Time-In-Full (OTIF).