Digital Product & Community Lead - Project Based

We are looking for a Digital Product & Community Lead to take ownership of the development, launch, growth, and continuous improvement of a new digital platform focused on community, content, engagement, loyalty, and digital experiences

This is a highly cross-functional role that brings together digital product management, app development, community building, growth marketing, and paid acquisition

You will work closely with leadership, technology, creative, marketing, content, and external development partners to bring the platform to life and build a sustainable, engaged user ecosystem

Digital Product & App Development

• Lead the planning, development, launch, and continuous improvement of a mobile and/or web-based digital platform
• Translate business objectives and user needs into clear product features, requirements, and priorities
• Develop and manage the product roadmap, timelines, milestones, and deliverables
• Coordinate with developers, UI/UX designers, technology vendors, and external development partners
• Oversee product testing, launch preparation, user feedback, and ongoing enhancements
• Identify opportunities to improve user experience, functionality, engagement, and retention
• Manage integrations involving loyalty, rewards, notifications, analytics, and third-party platforms

Community Building & Engagement

• Develop and execute strategies to build an active and engaged digital community
• Create initiatives that attract, onboard, activate, engage, and retain community members
• Develop community programs, discussions, events, challenges, content initiatives, and other engagement opportunities
• Encourage meaningful interaction among users, experts, partners, and the platform
• Establish community guidelines, engagement standards, and moderation processes
• Monitor community behavior, feedback, sentiment, and emerging trends
• Translate community insights into improvements across product, content, and marketing

Digital Growth & Paid Advertising

• Develop and execute digital acquisition strategies to grow the platform's user base
• Plan, launch, manage, and optimize paid campaigns across Meta, Google, TikTok, LinkedIn, and other relevant platforms
• Manage campaigns focused on user acquisition, registrations, app installs, lead generation, and community growth
• Collaborate with creative and marketing teams to develop high-performing advertising concepts, messaging, and assets
• Monitor and optimize CPC, CPM, CTR, CPA, CAC, conversion rates, ROAS, and retention
• Conduct A/B testing across audiences, creatives, messaging, offers, landing pages, and acquisition strategies
• Develop retargeting and remarketing campaigns
• Connect paid campaigns to the full user journey from acquisition through registration, activation, engagement, and retention

User Acquisition, Engagement & Retention

• Develop strategies that turn new users into active and returning users
• Improve onboarding and activation journeys
• Identify opportunities to reduce user drop-off and improve conversion
• Leverage content, push notifications, email, rewards, events, and community initiatives to drive recurring engagement
• Monitor user behavior and identify opportunities to improve retention and lifetime value
• Develop strategies to increase user engagement and overall platform adoption

Loyalty & Partner Ecosystem

• Support the development of a loyalty and rewards ecosystem
• Help develop member benefits, discounts, rewards, points, offers, and exclusive experiences
• Coordinate with business partners and external stakeholders to expand the platform ecosystem
• Support partner onboarding and integration
• Develop initiatives that encourage users to engage with platform benefits and partner offering

Analytics & Performance

• Establish and monitor KPIs for product performance, community engagement, acquisition, and retention
• Analyze user behavior and platform performance using relevant analytics tools
• Develop regular performance reports and actionable recommendations
• Track key metrics including user registrations, active users, app downloads, activation, engagement, retention, CAC, conversion rates, paid media performance, and user lifetime value
• Use data and insights to continuously improve product and growth strategies

Cross-Functional Leadership

• Serve as the bridge between Product, Technology, Marketing, Creative, Content, Business Development, and Leadership
• Manage external developers, agencies, technology providers, and other partners
• Coordinate multiple workstreams and ensure projects remain aligned with business objectives, timelines, budgets, and user needs
• Communicate progress, challenges, opportunities, and recommendations to leadership

What We're Looking For

• Minimum 5 years of professional experience in digital product management, app development, community building, growth marketing, or a related field
• Proven experience building, launching, or managing mobile apps, web platforms, digital communities, or online ecosystems
• Demonstrated experience building and growing an engaged online community, membership platform, or digital ecosystem
• Experience taking a digital product from concept → development → launch → growth is highly preferred
• Strong understanding of user acquisition, activation, engagement, retention, and lifecycle marketing
• Hands-on experience planning, launching, managing, and optimizing paid digital advertising campaigns, particularly Meta and Google Ads
• Experience with TikTok Ads and LinkedIn Ads is an advantage
• Strong understanding of digital analytics, performance marketing, conversion optimization, and user behavior
• Experience working directly with developers, UI/UX designers, technology vendors, creative teams, and external agencies
• Strong project and stakeholder management skills
• Ability to translate business objectives and ideas into clear product requirements, roadmaps, and actionable execution plans
• Strong understanding of user experience and digital customer journeys
• Excellent communication, problem-solving, organizational, and decision-making skills
• Data-driven and commercially minded
• Comfortable working in a fast-paced, entrepreneurial environment where the product is being built, tested, and continuously refined

Preferred Experience

Experience in any of the following is a strong advantage:

• Fintech or financial services
• Wealth or investment platforms
• Loyalty and rewards programs
• Membership platforms
• Digital communities
• Consumer apps
• SaaS platforms
• E-commerce ecosystems
• Education or professional communities

We're not looking for someone who simply manages timelines, tasks, and meetings

We're looking for someone who can take a digital concept and ask:

How do we build it

How do we get people to join

How do we get them to participate

How do we keep them coming back

How do we turn users into a community

The ideal candidate combines product thinking, community building, technology understanding, paid growth, and digital marketing with the ability to move from strategy to execution

Most importantly, we're looking for someone with the experience, ownership mindset, and entrepreneurial drive to help build a digital platform that people don't simply download, but actively use, engage with, and return to