Develop and execute link building (off-page SEO) and digital PR campaigns aligned with brand and marketing objectives
Research, outreach, and maintain databases of media contacts, bloggers, and online publications
Prepare and distribute link building materials such as but not limited to press releases, media pitches, and press kits
Coordinate with link building and media partners for placements, interviews, and online features
Monitor online visibility, brand mentions, publicity results, and digital campaign performance
Assist in managing link building and influencer partnerships, collaborations, and sponsored content
Work closely with SEO and marketing teams to maximize link-building and coverage outcomes
Track performance metrics such as backlinks gained, domain rating, AI/LLM visibility, reach, impressions, and sentiment
Minimum Qualifications
Education
Bachelor's Degree in Marketing, Communications, Journalism, or related field
Experience
Minimum 1–2 years experience in digital marketing, campaign management, content creation, or related role preferred (Fresh grads with relevant internships may be considered)
Skills And Competencies
Experience in PR, digital marketing, influencer management, or media relations is a plus
Strong writing, storytelling, and communication skills
Knowledge of digital media trends, online publications, and social platforms
Ability to build relationships with media and external partners
Highly organized, proactive, and able to manage timelines in a fast‑paced environment
