Digital Media Planner

Job Summary

Grow your career in digital media planning and campaign strategy. We are looking for a Digital Media Planner who will help develop, optimize, and present paid media strategies across platforms such as Google, Meta, TikTok, and other digital channels.

This role is ideal for someone who enjoys working with data, media platforms, clients, and internal teams to deliver effective digital campaigns.

Work Setup

• Hybrid setup
• 3x a week onsite at the Ortigas office

Duties and Responsibilities

Campaign Briefing

• Translate client objectives into actionable media strategies aligned with the overall marketing plan.
• Collaborate with clients, ad operations, and internal stakeholders to understand campaign goals, target audience, budget, and timeline.

Media Planning and Strategy

• Develop media plans that outline recommended media channels, flight dates, and budget allocation.
• Evaluate various digital media channels and platforms to determine the most suitable options for reaching the target audience and achieving campaign objectives.
• Optimize media budgets to ensure the efficient and effective use of resources.
• Provide guidance on media-specific requirements, formats, and recommendations for optimizing creative assets.
• Confidently present media strategy and measurement plans to clients and internal stakeholders.

Data Analysis and Reporting

• Collaborate with the ad operations team in crafting actionable insights for report creation, resulting in timely optimizations to maximize campaign performance.
• Provide insights and recommendations on campaign performance to identify effectiveness and opportunities for future optimization.
• Confidently present data and optimization strategies to clients and internal stakeholders, as needed.

Project Management and Relationship Building

• Work closely with internal teams, clients, and other stakeholders to ensure smooth campaign execution and timely delivery of requirements.
• Maintain open communication channels, address client concerns, and provide strategic guidance throughout the campaign lifecycle.

Ad Technology Management

• Regularly contribute to media best practices, new executions, and campaign processes.
• Stay updated on industry trends, emerging technologies, and new media opportunities.
• Continuously learn and evaluate innovative media approaches to enhance campaign strategies and help differentiate clients from competitors.

We're Looking For

Paid Media and Digital Tools

• Experience using paid media tools such as Google Ads, Meta Business Tools, TikTok Ads, and similar platforms.
• Familiarity with ad operations and data visualization tools such as Google Analytics, Google Tag Manager, Tableau, and Looker Studio.
• Ability to quickly learn and master new software, platforms, and tools relevant to digital media planning.
• Experience with optimization strategies to improve campaign performance.
• Ability to leverage audience insights to create tailored and effective ad campaigns across various platforms.

Data, Reporting, and Strategy

• Strong analytical skills with a data-driven approach to problem-solving.
• Ability to present data, insights, and ideas clearly to clients and internal stakeholders.
• Strong planning and organizational skills, with the ability to manage multiple projects simultaneously.
• Ability to react and manage digital campaigns during a crisis or when unexpected challenges arise.

Client and Project Management

• Excellent client-facing, project management, and presentation skills.
• Proven success in managing large clients and high-budget campaigns.
• Strong negotiation and resource management abilities.
• Effective time management and prioritization skills.
• Strong communication skills, both verbal and written.

Qualifications

• Bachelor's degree in Communications, Advertising, Marketing, Business, Statistics, Economics, or any related field is preferred but not required.
• At least 1 year of experience in media planning, media buying, or related fields, or a proven track record in a similar position within a similar or adjacent industry.
• Experience working with paid media tools such as Google Ads, Meta Business Tools, TikTok Ads, and similar platforms.
• At least one digital certification related to media planning, such as Google Ads or Meta.
• Eager to learn, adaptable, and strongly interested in the advertising and media industry.
• Eloquent and fluent in English, both spoken and written.
• Must have a strong and stable internet connection with clear audio output.

Why Join Us

• Gain hands-on exposure to digital media planning, campaign strategy, reporting, and optimization.
• Work with paid media platforms such as Google Ads, Meta Business Tools, TikTok Ads, and other digital tools.
• Collaborate with clients, ad operations, and internal stakeholders on campaign planning and performance.
• Build your experience in a fast-paced advertising and digital media environment.
• Develop your skills in media strategy, data analysis, client presentations, and campaign performance management.

Apply Now

If you are passionate about digital media, paid campaigns, data-driven strategy, and client collaboration, we would love to hear from you.

Apply today and take the next step in your digital media career.