DUTIES AND RESPONSIBILITIES
- Lead and execute the company's digital marketing strategy.
- Manage and optimize all digital channels (website, eShop, social, search, paid media).
- Drive brand awareness, engagement, lead generation, and business results.
- Plan and optimize multi-channel campaigns (paid and organic).
- Oversee media buying across platforms (LinkedIn, Google, Meta, etc.).
- Develop and implement lead generation initiatives.
- Track campaign performance and drive continuous optimization.
- Manage website/eShop performance, UX, and content.
- Implement SEO strategies with agency support.
- Analyze traffic, behavior, and conversion metrics.
- Collaborate with IT, agencies, and internal teams for execution.
- Align social media strategy and content with brand direction.
- Monitor engagement and manage online communities.
- Report performance, build dashboards, and generate insights.
- Define KPIs and measure digital effectiveness.
REQUIREMENTS
- Bachelor's degree; postgraduate studies preferred.
- Relevant professional experience and certifications (Digital Marketing, Google, SEO, etc.) preferred.
- Minimum 5 years in digital, media, or performance marketing.
- Proven track record in multi-channel campaigns and media management.
- Demonstrated success in lead generation and growth.
- Experience delivering measurable business outcomes through digital strategy.
