Digital Media Manager

DUTIES AND RESPONSIBILITIES

• Lead and execute the company's digital marketing strategy.
• Manage and optimize all digital channels (website, eShop, social, search, paid media).
• Drive brand awareness, engagement, lead generation, and business results.
• Plan and optimize multi-channel campaigns (paid and organic).
• Oversee media buying across platforms (LinkedIn, Google, Meta, etc.).
• Develop and implement lead generation initiatives.
• Track campaign performance and drive continuous optimization.
• Manage website/eShop performance, UX, and content.
• Implement SEO strategies with agency support.
• Analyze traffic, behavior, and conversion metrics.
• Collaborate with IT, agencies, and internal teams for execution.
• Align social media strategy and content with brand direction.
• Monitor engagement and manage online communities.
• Report performance, build dashboards, and generate insights.
• Define KPIs and measure digital effectiveness.

REQUIREMENTS

• Bachelor's degree; postgraduate studies preferred.
• Relevant professional experience and certifications (Digital Marketing, Google, SEO, etc.) preferred.
• Minimum 5 years in digital, media, or performance marketing.
• Proven track record in multi-channel campaigns and media management.
• Demonstrated success in lead generation and growth.
• Experience delivering measurable business outcomes through digital strategy.