All shortlisted candidates will go through a Media Buyer Technical Exam.
Our work set-up is 3x/onsite in Ortigas Center, Pasig
- Campaign Implementation & Management
- Ensures the successful execution of performance marketing strategies with a focus on error-free implementation.
- Manages the end-to-end execution of campaigns across paid channels, ensuring that all campaign elements are implemented correctly.
- Monitors campaign delivery closely to ensure KPIs are met, making necessary adjustments based on performance.
- Tracking & Attribution
- Generates and implements UTM tags or tracking pixels on client websites or apps to track key metrics like impressions, clicks, and conversions.
- Ensures accurate conversion tracking, following standard procedures and guidelines.
- Data Analysis & Reporting
- Tracks, compiles, and reports on KPIs in collaboration with the analytics team to create regular performance reports.
- Identifies areas for improvement and optimization based on campaign data.
- Provides basic performance insights but may require guidance for deeper strategic recommendations.
- Quality Assurance
- Conducts quality checks to ensure implemented elements (assets, tracking, etc.) are functioning as expected.
- Resolves common issues related to ad functionality or ad rendering.
- Escalates more complex issues to senior team members for resolution.
- Ad Technology Management
- Regularly contributes to ongoing best practices and campaign processes.
- Stays updated on emerging media trends and technologies
- Billing Management
- Assist in verifying campaign details, budgets, and media placements, under guidance from the senior buyer.
- Monitor billing deadlines and flag discrepancies; escalate issues to senior buyer for resolution.
- Follow up with vendors for timely invoice submissions.
- Provide basic billing info and assist with invoice tracking; report issues to the senior buyer for more complex resolutions.
- Audit campaign expenses and assist with securing approvals, ensuring all required documents are in place.
- Maintain accurate records and generate basic billing reports for senior buyer's review.
- Inform teams of potential delays, escalate unresolved issues to senior buyer, and ensure smooth process flow.
We Are Looking For Someone Who
- Is proficient in paid media tools such as Google Ads, META Business Tools, TikTok Ads, etc. with a strong focus on executing campaigns effectively.
- Has strong analytical skills and can analyze campaign data to identify trends and insights, with the ability to execute optimization strategies based on performance.
- Is familiar with ad ops tools (Google Analytics, Google Tag Manager, etc.), ensuring accurate tracking and reporting of key metrics.
- Presents data and insights to internal teams, helping optimize campaigns but typically with less direct client-facing responsibility.
- Is able to manage multiple projects simultaneously, ensuring deadlines are met and campaigns are executed on time.
- Works on executing tasks to meet client objectives, with some involvement in client communication but under the guidance of planners and senior team members
- Collaborates effectively within the team, ensuring smooth campaign execution and reporting.
- Is eager to learn and grow in the role, often seeking guidance from senior team members on more complex tasks.
Required Qualifications
- At least 1 year of experience in media buying or related fields, with the ability to work in a collaborative team environment.
- Open to recent graduates with the right aptitude and eagerness to learn. A bachelor's degree in Marketing, Advertising, Communications, Statistics, or Business Administration is preferred.
- Experience working with paid media tools such as Google Ads, META Business Tools, TikTok Ads, etc.
- Fluent in English, both written and verbal, with strong communication and presentation skills.
- Works closely with team members to implement strategies and optimizations, focusing on day-to-day campaign execution.
- Strong internet connection with clear audio output during remote work days.
