Overview
Our client is looking for a Digital Marketing & Website Specialist who will be responsible for developing, managing, and optimizing all digital assets across our healthcare entities, including website creation and maintenance, search engine optimization (SEO), paid advertising campaigns, and social media marketing. This role will focus on increasing patient acquisition, improving online visibility, and strengthening brand presence across all locations.
Schedule
- 8 AM - 5 PM PST, Monday through Friday
Responsibilities
Website Development & Management
- Design, build, and maintain company websites (WordPress or similar platforms)
- Ensure websites are HIPAA-compliant and healthcare-appropriate
- Optimize site performance, speed, and mobile responsiveness
- Update content regularly (providers, services, announcements, blogs)
- Implement SEO best practices (on-page and technical SEO)
Digital Advertising
- Create and manage Google Ads campaigns (Search, Display, Local Service Ads)
- Develop social media advertising campaigns (Facebook, Instagram, LinkedIn as appropriate)
- Monitor cost-per-click (CPC), conversion rates, and ROI
- Provide monthly performance reports with actionable insights
SEO & Analytics
- Conduct keyword research relevant to healthcare services
- Improve organic search rankings
- Monitor Google Analytics and Search Console
- Track patient acquisition metrics and marketing ROI
Social Media Management
- Develop and implement a content calendar
- Create healthcare-compliant educational and promotional posts
- Manage online reputation and respond to reviews
- Increase engagement and community presence
Brand Consistency
- Ensure consistent branding across all platforms
- Collaborate with leadership on campaigns and promotions
- Create digital marketing materials when needed
Requirements
- 3+ years of experience in digital marketing and website management
- Strong knowledge of Google Ads, Meta Ads Manager, and SEO
- Experience in healthcare marketing preferred
- Proficient in website platforms (WordPress, Wix, or similar)
- Analytical mindset with the ability to interpret data
- Strong communication and project management skills
Performance Metrics
- Increase website traffic
- Improve conversion rate (appointment requests)
- Reduce cost per lead
- Improve search rankings
- Increase patient volume from digital campaigns
Independent Contractor Perks
- Permanent work from home
- Immediate hiring
- Health Insurance Coverage for eligible locations
Note:
Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.
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