We're looking for a sharp Digital Marketing Manager to lead and scale our marketing portfolio. In this role, you will drive our online presence, lead generation, local SEO dominance, and customer review strategy.
If you bring fresh ideas, take complete ownership of campaign ROI, and know how to package offers that customers can't resist, we want to hear from you!
Compensation & Benefits:
- Starting Rate: $6.00/hour
- Retention bonus
- Performance-based pay raises (Month 3, Years 1 and 2)
Key Responsibilities
PPC & Local Search Dominance
- Hands-on management and continuous optimization of Google Ads campaigns targeting high-intent repair and replacement searches.
- Optimize Google Business Profile (Google Maps) to secure top local pack rankings in our target zip codes.
- Manage search engine optimization (SEO), site architecture, content updates, and high-quality backlink creation.
Social Media & Content Creation
- Create, schedule, and promote engaging organic and paid content across Facebook, Instagram, and YouTube.
- Produce and edit compelling promotional videos designed to build brand awareness and drive membership sign-ups.
Strategic Offer Packaging & Positioning
- Package complex services into customer-friendly, accessible offers
- Align product offers with the right channel (e.g., immediate repair intent to Google Search; brand awareness and membership plans to social media).
- Manage and optimize call-to-action (CTA) pathways to maximize lead conversion rates on our WordPress website.
Review & Reputation Management
- Own our local reputation strategy by driving campaigns to increase 5-star reviews.
- Partner with internal teams—office managers, dispatchers, and department managers—to ensure field technicians actively collect customer reviews.
- Professionally respond to customer reviews across all major platforms.
Data Analysis, CRM, & ROI Tracking
- Utilize ServiceTitan and digital marketing platforms to track daily performance metrics, campaign ROI, and customer conversion rates.
- Proactively identify performance gaps and independently implement solutions.
- Lead communication with internal operations teams and external agencies to ensure cohesive marketing execution.
Offline & Innovative Campaigns
- Identify and recommend offline campaigns when data supports them (e.g., targeted direct-mail flyer drops, zip-code-based outreach).
- Stay ahead of marketing technology by identifying and leveraging AI tools (e.g., ChatGPT) to streamline workflows and improve campaign angles.
Qualifications & Requirements:
- Experience: 2+ years of digital marketing experience with a proven track record of managing multi-channel campaigns.
- Proven Track Record: Ability to showcase a portfolio or case studies of past work (PPC results, conversion growth, content creation, etc.).
- Technical Proficiency:
- Hands-on experience with Google Ads, Google Business Profile, and Local SEO.
- Proficiency with WordPress CMS for content updates and page optimization.
- Basic-to-intermediate video editing and creative design skills for social media ads.
