Work with team to identify and prioritize new business and marketing opportunities and further develop other future format strategies by developing and executing consumer marketing strategies and programs.
Lead projects across Marketing digital functions and map out the current digital marketing landscape.
Create landing pages and run the technical aspects of campaigns.
Documents marketing automation platform processes, programs, and procedures.
Determine what enhancements to build and prioritize.
Conduct marketing research and specify business requirements.
Prepare, analyze, and recommend accurate reports on our marketing campaign's overall performance.
Work with your team to brainstorm new and innovative growth strategies.
Work with the other Marketing Verticals for the IMC program of NUSTAR Brand Marketing.
Qualifications
Supports and supervises all aspects of digital marketing for NUSTAR particularly on technical requirements for managing the lifecycle of marketing data: data rationalization, sourcing, standardization, integration, and integrity.
Platform/Website development and management, SEO, SEM, and Attribution models for marketing campaigns.
SQL, HTML, Analytic Modeling, Website Management, Mobile App Development, Campaign Management and Business Intelligence, Customer Data Integration, CSS, Customer Lifecycle, Ad Tech Space, Chatbot, & Community Management
